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SURE! Awarded 4th BCS Ratna Outstanding Software Tech Award


At the award ceremony: (From Left) Mr Sunil Rupani, Senior Sales Manager, SURE! ;
Mr Ejaz Inamdar, CEO, ICC Network; and Mr Himanshu Patil, Senior Vice President, Videocon DTH

New Delhi, February 28, 2013: SURE! bagged the 'Most Outstanding Software Technology' Award at the fourth Annual BCS Ratna Awards for the year 2013 instituted to recognise, reward and celebrate innovation, excellence and achievement in the Indian Broadcasting & Cable TV industry.

The awards were given away by Ms Chandresh Kumari Katoch, Minister of Culture, Government of India, and Mr Sandeep Dikshit, Member of Parliament. The award citation said, "Your hard work and unique way of working is a continuous source of inspiration to many of other stakeholders of the industry. We honor SURE! for its outstanding contribution in the Technology Sector."

The annual BCS Ratna awards, conceptualized to honor companies and personalities who have been catalysts in achieving an unprecedented success in establishing the Indian Broadcasting & Cable TV industry from zero to a multi-crore industry, showcase the best products and services to the most influential service providers and industry gurus in business.

"The BCS Ratna awards ensure that hard work, dedication and excellence exhibited by those working in the industry are recognized by service providers and industry bodies. This creme of the industry is an ideal place to host clients, reinforce thought leadership, and highlight respect of peers," said Dr A K Rastogi, Aavishkar Media Group.

"The awards are judged independently by a panel of experts that includes prominent figures from technical and operations, highly respected consultants and senior industry analysts and observers of Indian Cable TV and broadcasting Industry. The judges on the panel specialize in areas of greatest knowledge and experience. This provides assurance that the final result will take into account diverse opinions and backgrounds and, we hope, be the right one," said Dr Rastogi, who is also President, Avishkar Dish Antenna Sangh.

"It is an honor for us to be judged as the Most Outstanding Software Technology by the best minds of the Indian Broadcasting & Cable TV industry. We have become leaders in providing end-to-end technology infrastructure for Broadcasting and TV industries internationally, but the Indian Broadcasting and Cable TV industry is close to heart as we serve most of the players here. It is an emotionally joyful moment to be recognized by our partners and clients," said Rajiv Debbad, Director – Business Development and Sales, SURE!.

"SURE! provides a comprehensive end-to-end offering for Subscription Businesses, comprising Billing, CRM, Customer Service, Field Force Automation, Regulatory Compliance, Digitization, besides a domain consulting approach to solutioning and managed services. From Asia to Africa, South America to Pacific, providers of entertainment to homes using DTH, DTT, Cable TV & MSO, HITS, Broadcasters and IPTV trust and use our solution; making us a market leader in business solutions for TV Industry. We are like one channel the TV industry always loves to watch," he said.

"The BCS Ratna Awards 2013 hosted in New Delhi – besides providing a spectacular top-notch industry networking opportunities besides honoring the best – also celebrates the overall success of the industry and deliberated upon the challenges ahead. Into the fourth year, the event and awards have become the most important for the industry comprising Media, Entertainment, DTH & CATV Industry since its inception three seasons back in 2010. We are delighted to play such an important part in it," said Rajiv.

The entire Cable TV fraternity, broadcasters, hardware and solutions providers, public officials and government representatives, media and experts witnessed the function with great enjoyment. The All India Aavishkar Dish Antenna Sangh, the largest association of cable TV operators in India, has instituted these awards for honoring outstanding performers from the industry eco-system.

Prior to the awards night, a brainstorming session comprising several panels was held to discuss

current issues facing the industry, with a special focus on the changing era of the industry where digitalization is spreading wings across the country.


For More Information, Contact:

Mr. Venu Madhav
Magnaquest
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