New Delhi: SURE! , a market leader in developing economies in offering end-to-end Subscription Management technology infrastructure, consulting and managed services for the Media and Cable TV market advocated harnessing cloud-based offerings to enhance the Average Revenue Per Unit (ARPU) and increase their value offering.
Speaking at workshop panel hosted by Verimatrix, named 'Multi-Network Solutions in the Real World' conducted at the 21st Convergence, New Delhi, Ramakrishna Mashetty, Chief Marketing Officer, SURE!, spoke about enhancing ARPU through Cloud-based Services.
Leveraging the Cloud to deliver premium services to viewers and acting as single source solution provider is the tenet around which the SURE! presentation was built.
"Media, cable operators and MSOs need to realize that going Digital is a mere mandate. Unless this is coupled with internet and cloud-based services, the chances of acquiring new customers and retaining existing ones is going to be very difficult," said Mashetty.
"The DTH, OTT and Smart Devices market is fast growing and operators need to offer beyond TV and Internet to viewers to fight this fierce competition," he said.
SURE! specializes in offering Billing and SMS for Paymedia, Internet and Cloud Businesses. The pre-integrated, RightFit solutions are designed and delivered to address major business challenges of customers.
"In the end, it is about improving infrastructure utilization and opening up newer streams of revenue that will bring success," he said.