There is no better way to monetize content in the OTT media sphere, than employing a subscription based model. A subscription based model enables customers who buy in to their content, to establish a relationship with you. They choose to be your audience on an ongoing basis, rather than just being listeners or viewers.
This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.