How the Publishing Industry is Embracing the Subscription Model
13Apr 2020

How the Publishing Industry is Embracing the Subscription Model

Reading Time: 7 minutes The key to survival in today’s world of ever-changing business strategies, is embracing digital transformation. Companies that fail to keep pace with fast-changing technological facets, may end up struggling. The publishing industry is trying to engage readership – which is on the decline, compete with the availability of free content, and navigate different platforms to distribute their content.

Top five challenges faced by VOD platforms
06Apr 2020

Top Five Challenges Faced by VOD Platforms

Reading Time: 5 minutes “Did you watch the latest episode of Stranger Things?”, “How did you like that documentary on the Fyre Festival?” Whether you’re at a party or an official gathering, chances are, someone will start the conversation about a show on one of the OTT platforms.

Top 6 Features a B2B Subscription Business must have
25Feb 2020

Top 6 Features a B2B Subscription Business must have

Reading Time: 5 minutes An e-commerce platform enables businesses to sell online. Different businesses opt for different kinds of platforms. With the increase in the adoption of the internet, a large portion of the B2C industry has moved from brick and mortar to e-commerce. B2B has always been perceived as one where sales representatives charm potential customers in person to secure a successful sale.

NTO
25Feb 2020

Important News regarding NTO 2.0

Reading Time: < 1 minute TRAI has announced changes to the Broadcasting and Cable services regulations on January 1st 2020. If there are no legal hurdles the same will be implemented from March 1st 2020.

Here are some of the main changes you should know that will impact your business.

Tasting success with a Subscription Model: how B2B businesses are doing it
25Feb 2020

Tasting success with a Subscription Model: how B2B businesses are doing it

Reading Time: 5 minutes What examples come to mind when you think of subscription businesses? Netflix, of course. Perhaps the Dollar Shave Club or Blue Apron. These are the names that Google throws up first when you search for subscription businesses. As B2C brands, these are certainly the most visible examples, but the subscription world is much larger.

Why is pricing your OTT service the right way crucial for growth
29Jan 2020

Why is pricing your OTT service the right way crucial for growth?

Reading Time: 4 minutes This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.