Key Numbers

200+ customers
in 40+ countries

Top Client Sub-Base:
25+ million

250+ employees
in offices worldwide

50+ pre-integrated
payment gateways

About Magnaquest

Magnaquest was established in the year 1997 by a team of technocrats and functionaries with a vision to build a company with products and solutions which provide extraordinary value to enterprises. Magnquest endeavours to fulfill our role in society with social responsibility and exemplary corporate governance by building immense stakeholder value.

Magnaquest has over 20 years of rich domain expertise in subscription management, offering solutions for OTT, IPTV, DTH, DTT, Cable TV, MSO, ISP, B2B, B2C, Publishing, and Multi-Play Operators, managing over 200 customers across 40+ countries worldwide, and handling over millions of sub-bases.

The flagship product, Sure, is today among the world’s leading subscription lifecycle management software solutions, used by customers across the globe. These include giants like GTPL, STAR, Discovery, Disney, Mediascape, and Hathway.

Our People

Vijay Debbad-min
Vijay Debbad
Managing Director

Vijay is among the leading technopreneurs who shaped Magnaquest as a product-based solutions company. As Managing Director, his primary focus and passion is in building an organization strong from within and aligned to core values. Vijay leads the organization in corporate & business strategy, organizational culture, human resources, & finance. He led Sure (a Magnaquest product) to become a leading subscription lifecycle management solution in the world. His other interests include business models, economics, philosophy and ethics.

Vijay has a BE from Osmania University College of Engineering, and an MS from Rice University, USA. He has an MBA from California State University and worked in the bay area for several years at Ingres and Informix.

Savita Shamsunder-min
Savita Shamsunder
Director - Product Development

Savitha is a co-founder of Magnaquest and serves as the Head of Sure Product Development Team. She has over 20 years of exposure to technology and has contributed significantly since the company’s inception. She has successfully lead several projects for the organization and was also instrumental in setting up processes and tools for the company. Apart from her contribution to technology, she does charity work for a local NGO and likes traveling.

Savitha holds a Master’s degree in Computer Science from the University of Virginia, USA, and a Bachelor’s degree from Osmania University College of Engineering, India.

Ajay Jain-min
Ajay Jain
Director - Business Development

Ajay is the Director – Business Development at Magnaquest since 2018. He is strategically responsible for taking the company through a growth path through the exploration of newer markets – both verticals and customer segments. He is looking at various domains including strategy, go-to-market, core marketing and product marketing.

Ajay comes with a rich and varied experience of semiconductor industry, education and startup consulting. He has an experience of over 16 years in both corporates and growth stage startups. He is a cruciverbalist and is always willing to join a sports match. He has double Masters – MS from University of Arizona and MBA from Indian School of Business.

Venkata Kondapalli-min
Kondapalli Venkata Ranga Rao
Director - Delivery

Venkata Ranga Rao is the Head of Delivery – Magnaquest since August 2019. He has over 24 years of experience in implementations of CRM, ERP & digital transformation programs across multiple technology stacks in various domains, and geographies. Before joining Magnaquest, he worked with leading system integrators such as Wipro, Tech Mahindra and is instrumental in setting up innovative delivery models and processes. Outside of the work, Venkata is a vivid reader, enjoys learning new things and indulges in internal dialogue.   

Venkata holds a Master’s degree in Business Administration from Kakatiya University.

Yamani Dasari-min
Yamini Kumar Dasari
Principal - Solution Architect and Product Marketing

Yamini is one of the Magnaquest’s building blocks and is an integral part of the Sure product. He joined Magnaquest in the year 1999 and has been playing a crucial role in the organization ever since. With over 25 years of experience in technology and business applications across multiple domains, he contributed immensely in product design, development, solution architecture and implementations for various clients across the globe. His involvement is marked in almost all the phases of the software/product development, implementation, and delivery life cycle. 

Yamini is a commerce graduate from Osmania University and holds Post Graduate Diploma in Systems Management from NIIT.

Murali Banisetti-min
Murali Banisetti
Principal - Product Architect

Murali has been a part of Magnaquest since the company’s inception in 1997. Back in the day, he started as a developer and currently leads the technology and product development team. He has made notable contributions in developing Magnaquest’s Flagship Product Sure. With over two decades of experience and expertise, Murali has a rare knack to connect the missing dots between business and technology, hence bridging the gap. Under his leadership, the team has successfully managed to understand and serve various global customers and their complex requirements.

Murali holds a Master’s degree in Computer Science (M.Tech) from Andhra University.