Careers @ Magnaquest

Marketing Manager

Experience: 4 – 8 years

Job Location: Hyderabad

Responsibilities

  • Ideate & run webinars monthly
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Develop & implement a marketing automation strategy for the company
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly
  • Developing a go-to-market strategy for the new sectors
  • Coordination and organization of demand generating activities like tradeshows, company events, or customer workshops
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Oversee the content, SEO, PPC & campaigns handled by internal teams
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Qualifications Required

Education – Bachelors/Masters degree from a reputed educational institution is a strong plus; MBA is a preference
Work Experience – 4-8 years of experience in marketing roles in hardware or software product organization/sales roles in the business to business segments

Critical Skills Required

  • Good interpersonal, presentation, and communication skills
  • Ability to create campaigns to attract customers including the creation of collaterals & marketing content
  • People Management skills to connect with different internal departments
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Experience with marketing automation and CRM tools
  • Expertise in LinkedIn as a tool to generate leads
  • Strong project management skills

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