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SURE! Blog

Cable TV Digitization in India

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Sep, 2016

The Indian Cable TV providers (MSOs/LCOs) have been engaged in a market domination battle against the cut-throat competition from DTH providers since the introduction of DTH services in India in early 2003. The legacy infrastructure leveraged by MSOs is no match to the cutting edge infrastructure used by DTH providers for service provisioning. Apart from quality of service, there are other customer concerns about the inability to choose their menu of channels and a fixed price billing model. The government could not have control over under-reporting of the cable operators’ […]


Convergence and Evolution of Triple Play

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Jan, 2014

As the media & entertainment industry enhances its capabilities in terms of infrastructure and edges closer towards convergence with the broadband industry, the service providers started focusing on better systems for billing, accounting and customer relationship management. Triple play is a business model of offering two bandwidth intensive services like Broadband and television and a latency-sensitive service like telephone on the same last mile. Triple play is a boon to MSOs to offer more varieties of services to their subscribers and increase ARPU (Average Revenue Per User). The government policies […]