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SURE! Blog

Involuntary Churn: Let’s stop it!

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Jun, 2019

Just when you think that your business is thriving, churn may pop out of nowhere which can start hampering your business, well let’s say churn things up! As a subscription business you are probably already looking at churn and how it is affecting your business; but there are times when your customer churns without intending to stop the services known as “involuntary churn”. Involuntary churn is mostly related to payment cycles. When it comes to non-subscription businesses which do not involve recurring based revenue model, payments are one time- details […]