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SURE! Blog

Advantages of a focused Cloud Billing system over ERP?

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Dec, 2014


A domain focused Cloud billing and subscription management system like SURE! addresses all the business criticalities of that domain. It considers domain-specific requirements – both current & future, experiences gained from multiple deployments, market driven road map, and customized support, thus, adding more weight to the value proposition at a comparatively low total cost of ownership (TCO).

Below are few advantages:

Minimal or No customizations:

SURE! is built for Cloud market. All the functionalities required by a Cloud service provider are currently made available in this futuristically designed product. In addition, the system has flexibility to accommodate the changing requirements of these unique business models. As a result, there is very less or no scope for customization, which directly eliminates the customization cost and time. If at all any customization is required, very lean effort would suffice for the requirement.

Process Optimization by Automation

Automating the IT operations becomes very critical, especially when it comes to optimizing the efforts and cost associated with IT resources. This is also important in meeting the right SLAs across departments and ultimately addressing the customer experience. SURE! comes with a unique way to automate the entire IT operations with proper tracking and alarms that will make sure that all operations are tracked, finished and reports are generated for easy evaluation and decision making.


The highly intuitive and simple product catalogue feature of SURE! enables the service provider to configure the required products and services pretty easily which helps in going to market fast. Promotions, if required, can be attached to a plan and can be used/re-deemed as per customer requirement. Making changes and the capability to store the revisions of the plan help in optimizing the plans and easy maintenance. Hence launching a service or a product and managing it is quite simple and fast if you have SURE!

Continuous Product Innovation with Future focus

SURE! is designed with modular architecture and engineered to scale as per the volume. Service Oriented Architecture is also incorporated which makes it easily interface-able with systems in the ecosystem. The product also interfaces with emerging platform technologies including opensource platforms (like Openstack) that makes it readily fit into next-gen platforms as well. SURE! also brings in multi-industry best practices which got into the product as a result of its experience in other domains. The product also goes through face changing design aspects as part of roadmap process which enables it to get ahead of the market changes and be ready as the optimum solution. Innovation Labs are also made available where ideas take shape that contributes in building the roadmap as well as product prototypes for effective testing and certification.

COTS Offering

The experience if implementing solutions for multiple cloud opportunities has resulted in most cloud features getting into the standard product itself. As a result, most of the implementations are delivered as COTS (“Commercial Off The Shelf”) which results in imposing lower cost to the service provider. Service Provider can also explore the features which eventually helps them in getting into multiple business models or offering that comes out of the knowledge from using those features. Those all can happen without incurring extra cost.

Improved ARPU

The revenue management will be streamlined in addition to cutting off revenue leakage avenues which cannot possibly happen from an in-house system. In addition the system will also be able to help by giving suggestions in improving the offerings, better segmentation of customers and improving the customer engagement aspects. All these factors contribute in improving the average revenue per user as well as the general financial health of the service provider.

By : Satish Garikipati

Satish Garikipati is a consultant with SURE! (a Magnaquest product). SURE! is an internationally acclaimed player in comprehensive end-to-end Subscription Business Solutions for PayTV, Broadband and Cloud Computing businesses – through deployment of Metered Billing, CRM, Service Fulfillment, Value-Added Services, and Managed Services.

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