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SURE! Blog

Enabling Cloud Service Providers to Bill Multiple Services

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Jan, 2015


Right from launching the service, activating subscriptions to deactivating is much different from the traditional way of operating for single service. There would be several challenges related to business and technology in managing multiple services. Launching a new service would involve ensuring network capacity, having OSS to control service delivery and integrate the OSS with BSS for automating service activation and deactivation. Below are few such business challenges:

  • Rolling out services quickly at the right time
  • Market new service to existing subscribers
  • Automate subscription activation to reduce subscriber acquisition time
  • Provide services in prepaid and postpaid models
  • Control and minimize revenue leakage
  • Manage partner settlements
  • Provide convenient payment methods
  • Deliver best customer experience
Technical Challenges:

Each of the above business challenges may mean several underlying technical challenges. Controlling revenue leakage may mean having reliable Operating Support Systems (OSS) in place, which would collect the usage of multiple services and a Business Support System (BSS), which can accurately rate the usage and bill the subscriber. It becomes even more critical in prepaid model where the subscriber needs to be restricted from exceeding his limit. Some of the broad level technical challenges in delivering multiple services are:

  • Provisioning/Fulfillment of multiple services
  • Accounting the usage of multiple services
  • Integrating BSS with provisioning & mediation OSS components to automate “switch on” and “switch off” of multiple services
  • Integrating BSS with payment gateway and mobile gateway to enable online payment and prepaid top up
Managing the challenges of Multiple Services:

To address the challenges of multiple services, the service provider should have a reliable and proven Cloud Billing system in place that supports:

  • Subscriber Self care
  • Rating of multiple usage types
  • Event based billing as well as flat rate subscription billing
  • Partner settlements
  • Extensible Service Fulfillment Framework
  • Credit Management
  • Accommodate post and prepaid models
  • Integration with various components for automating “switch on” and “switch off”

Also the system should also provide a full range of discounting options, promotions and incentives for existing subscribers, as well as a full range of payment options such as online, prepaid cards. In addition, cross product packaging and bundling capabilities are particularly important to promote the additional services of voice and data.

SURE!– Enabling Cloud Communications:

SURE! rich experience from its deployments supporting leading Cloud service providers across the globe enables it in meeting multi-service business and delivery challenges. Magnaquest world class product SURE! is designed for service providers who want to generate additional revenues by introducing value added services. SURE! is a scalable, flexible and built on open architecture to support service providers as they grow in services and subscribers. SURE! has an extensible rating engine which enables service providers to swiftly define, price, rate and bill for an unlimited number of usage & services. In addition, service provider can benefit from a range of added features such as multiple services provisioning & mediating, pre-paid & post-paid billing, subscriber credit management and integration with multiple third party systems like Payment gateways, Ticketing systems, Financial accounting systems and many more.


With the influx of new service providers, offering multiple services will soon become a must. Service providers need to differentiate by offering attractive service bundling, pricing, and of course the best customer experience. Having a proven Cloud Billing and Subscription Management solution would reduce the time to market and enable service providers to acquire greater market share.

By : Satish Garikipati

Satish Garikipati is a consultant with SURE! (a Magnaquest product). SURE! is an internationally acclaimed player in comprehensive end-to-end Subscription Business Solutions for PayTV, Broadband and Cloud Computing businesses – through deployment of Metered Billing, CRM, Service Fulfillment, Value-Added Services, and Managed Services.

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