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SURE! Blog

SURE! Cloud Integrating Platform

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Dec, 2013


In this hyper-connected world where agility and on-demand access are the norm, today’s businesses demand a consumer like experience from platform suppliers.

Yet, many organizations find themselves mired in a maddening reality of fragmented or incomplete offering with frustrated users and missed opportunities.

The technologies companies are dealing with are not only incompatible but also disconnected from the way in which, business is actually conducted.

One needs to take a multi-dimensional approach to handle this effectively. This approach should handle the following three dimensions effectively.

  • Service Enablement
  • Service Support
  • Subscriber Intelligence

The first touch point of customer experience begins at this stage. It has a higher significance since the connected-world promises near real-time activations and fulfillment.

Service Support to a customer is like continuous nourishment to an infant. It is a hygiene factor, which gets to be challenging as there are two types of broad customer categories. One is Tech-Savy and the other is Non Tech-savvy. Support and response expectations vary. Service providers have to take this into consideration and setup a proper support process and infrastructure to address these needs effectively.

The Subscriber Intelligence dimension is one of the most important elements in the creation of an effective differentiation. Customers are expecting systems to be intelligent, understand their consumption pattern, predict their needs based on their history and provide effective and relevant recommendations.

The SURE! Cloud billing eliminates these incompatibilities by unifying multiple platforms and applications into one engaging and easy to use experience for customers.

By : Ramakrishna Mashetty

Ramakrishna Mashetty is The Chief Marketing officer of SURE! (a Magnaquest product).SURE! is an internationally acclaimed player in comprehensive end-to-end Subscription Business Solutions for PayTV, Broadband and Cloud Computing businesses – through deployment of Metered Billing, CRM, Service Fulfillment, Value-Added Services, and Managed Services.

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