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Drivers and Challenges for Broadcasters, Content owners and Pay TV operators to launch OTT

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Apr, 2017


Online video consumption has grown at an amazing pace. Consumers want to view their choice of content anytime, anywhere. Further they prefer to pay only for what they view.

OTT allows content owners to have a wider reach and direct access to consumers. They can understand the viewing patterns and accordingly push relevant content. Broadcasters, content owners and Pay TV operators are moving towards OTT to protect their turf in the market and stay ahead of the competition.

Key to success would be to understand the drivers of OTT, technologies and challenges. It is also important to choose the right partner to launch OTT and provide ultimate content experience for viewers at anytime, anyplace and on any device.

Magnaquest, a leading provider of monetization solutions for video industry helps Pay TV operators and Broadcasters to grow and monetize their traditional TV services. Over the last 15 years we have worked with operators across 30 countries worldwide.

To know more Contact us.

By : Venu Madhav

Venu Madhav has over 15 years’ global experience in Software Solutions and Services. In the last 10 years he has worked with leading Pay TV & Media operators across MEA, APAC & Europe to help them innovate, stay competitive , monetize their services, reduce churn and increase ARPUs. At Magnaquest, Venu heads business for APAC and MEA regions. Magnaquest is internationally acclaimed player in comprehensive end-to-end Subscription, Billing & CRM Solutions for Pay TV, OTT, Broadband and Cloud Computing businesses.

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