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SURE! Blog

Sell Digital TV Connections on Subscription Model

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Sep, 2016


Across the world, owing to business pressures, government legislations, demand for higher quality television viewing experience, and proliferation of technology, more and more homes are getting connected by Digital Television. Pay TV companies: MSOs, LCOs, DTH and DTT players, besides satellite and HITS companies are transforming and moving to offering digital TV, while analog TVs are being increasingly switched off.

While the global trend to go digital is unimpeachable, there is a growing pressure on Pay TV companies to invest huge amounts of capital expenditure and do a rigorous evaluation of software companies selling Subscriber Management System (SMS), Billing and CRM solutions. There is a time pressure which reduces the quality of such evaluation; because companies often work under tough deadlines in going digital.

The good news for Pay TV companies is SURE! (a Magnaquest product), an internationally market leading brand in offering Billing and Subscription Management Solutions to Pay TV industry and a pioneering Subscription Domain guru, with clients across Asia, Africa, and South America, etc. offers Managed SMS, Billing and CRM for players going digital.

These Enterprise-Class Solutions, with complete Managed Services backing, is available at very affordable prices and extremely robust to manage growth and scaling-up; and optimal up to 10 million subscribers at the same time without errors.

Needing no additional hardware and Pre-integrated with all leading CAS systems, the Cloud-based offering comes with one of the quickest implementation schedules in the industry: just five business days.

Pre-Paid ready makes the system smart enough to enable our customers to offer both choices to their end-subscribers – post and pre-paid.

The system is also multi-play ready. So you can harness the reach to households to offer new services like broadband and VoIP, among others, in future; or integrate various offerings with a single customer identity and billing solution.

Having extensive experience in complex markets like India, we have created a system which comes with TRAI / BECIL complaint system; which is the regulatory framework governing cable TV in India. This has allowed us over the years to make our system compliant to any requirement of law and compliance in any part of the world within the fastest turnaround times.

Above all, we offer robust technology of proven market clout with a business consulting approach of engagement: we offer you the support of domain knowledge and enable you to transform to succeed in business and solve critical problems like managing growth, increasing ARPU, managing and reducing customer churn, and sharpening your competitive edge. We partner to make you future ready; and successful.


  • Implementation in 5 business days
  • Ready with Multi-Play options
  • No hardware needed
  • No upfront capital investment
  • Pay as you use model for Technology Infrastructure
  • Pre-integrated with all major CAS systems
  • Managed Services: No need to hire and train manpower
  • Ready to offer both Pre-paid and Post-paid models
  • Compliant with legislations and legal requirements
  • Consulting Approach

Our CRM model for Pay Tv Operators, will help them in managing their end to end subscriber life cycle by providing 360° view of your subscribers’ information.

DTH, Cable TV, OTT/IPTV, Multiple Play, DTT/HITS and Broadcasters can use our billing system to manage their operations effectively.

By : Ramakrishna Mashetty

Ramakrishna Mashetty is The Chief Marketing officer of SURE! (a Magnaquest product).SURE! is an internationally acclaimed player in comprehensive end-to-end Subscription Business Solutions for PayTV, Broadband and Cloud Computing businesses – through deployment of Metered Billing, CRM, Service Fulfillment, Value-Added Services, and Managed Services.

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