With rapid increase in digitization coupled with easy and cheaper access to both smart devices and the internet, there is a considerable shift in customers preference to move from single stream to Multi Play bundled services. Market trends indicate that subscribers are opting for companies offering multiple value added services.
OTT service providers, for instance, are encouraging their traditional TV space subscribers to use OTT video services with attractive pricing offers. Many organizations are trying to retain existing customers and increase their revenue streams as well as be self-sufficient to meet the growing needs of its subscribers. Thus the need for an efficient and powerful subscription management system has become crucial to manage the challenges from emerging demands for new services.
Here’s how Sure simplifies that:
Sure offers a truly flexible product catalog that allows service providers to quickly launch bundles of services with ease. These can be aligned to varied pricing configurations and marketed rapidly.This simplified product catalog flexibility makes it possible to rollout new offers to market in minutes.
Charging and Billing
Convergent Charging and Billing solution will power you to tide over the challenges of the subscription economy. The unified solution will support you to monetize IOT, digital products, content and all types of subscription businesses. Even while addressing the needs of different customer segments along with Multi Play services. Flexibility of incorporating product specific parameters will help in rolling out different kinds of offering as and when the need arises.
The business logic of new age digital economy is monetizing and accommodating heterogeneous subscriber choices. Towards this end Sure helps you easily bundle multiple services that may also include partner products and handle new business models and complex settlements with multiple partners. You can then extend your OTT and VAS with partner services and conduct a combination of revenue settlements. Sure further delivers complex offering by providing cross product bundled offerings, explicit discounts via coupons and also auto discount mechanism.
Analytics and Reports
The Sure platform provides you with reliable and realtime metrics, tracks your growth and enables you to customize as per your domain needs. It equips you with insights like churn, MRR, ARPU, LTV that will help to proactively understand your market, thereby allowing you to make smarter business decisions. It also renders you with other reports and many useful metrics based on different categories likeplan sales, service complaints, payment failures, performance, revenues, underserved regions and so on to help you expand in every way possible.
We have been using Sure Billing and CRM for over 3 years now. Going forward, we would be launching VAS like VoIP, PPV and the system is already proven to support them. We hope to see the relationship growing for many more years to come.
Ramon Hernandez Cartilo
COO, Ultravision, Mexico