Careers @ Magnaquest

Marketing Manager

Experience: 4 – 8 years

Job Location: Hyderabad with travel requirements based on business needs

Job Description:

Marketing is all about understanding people and building awareness about how our product can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate should have experience in running webinars, strategize the development of collaterals for the company & the product, in marketing automation & overall marketing efforts for a B2B product company. He/she should be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

The marketing manager will report to the Marketing Head.

Responsibilities

  • Ideate & run webinars on a monthly basis
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Develop & implement a marketing automation strategy for the company
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly  
  • Developing a go-to-market strategy for the new sectors
  • Coordination and organization of demand generating activities like tradeshows, company events or customer workshops 
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Qualifications Required

Education – Bachelors/Masters degree from a reputed educational institution is a strong plus; MBA is a preference
Work Experience – 4-8 years of experience in marketing roles in hardware or software product organization/sales roles in business to business segments

Critical Skills Required

  • Good interpersonal, presentation and communication skills 
  • Ability to create campaigns to attract customers including creation of collaterals & marketing content
  • People Management skills to connect with different internal departments
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience with marketing automation and CRM tools
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills

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