SURE! Integrates with Broadsoft to automate Billing & Subscription Services


SURE!, a leading global provider of Billing, CRM and Subscription Management solutions for Cloud Communication providers, announces that they completed product integration with Broadsoft platform. The Broadsoft community now has a competent Billing & CRM engine that can be easily integrated into service providers backend support systems like Ticketing systems, Provisioning systems, Payment gateways, FAS etc..

As a leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, Broadsoft enables service providers to create a differentiated service offer that meets the needs of their business customers. BroadCloud, the fully-managed service operated from BroadSoft’s cloud infrastructure, allows service providers to benefit from faster time-to-market and the ability to outpace PBX vendors with rapid feature release upgrades. At the same time, enterprises are provided with a single, scalable solution to penetrate new global markets and accommodate long-term growth.

“As a strong and reliable billing solution provider in Cloud Communication space, we are confident that this product integration reinforces our position in matured markets like North America and Europe. Today in Subscription space, the only thing that matters is the relationship you’ve built with your customers. Service providers can increase their recurring revenues if they maintain positive relation with their customers by giving them what they want and when they want. We are proud to partner with Broadsoft to offer an integrated solution that enables Cloud Communication service providers to monitor revenue leakages and bill customers proactively, which provides even greater value to their customers,” said Ramakrishna Mashetty, CMO, SURE!

Over the years SURE! has evolved into a comprehensive end to end customer management system while specializing in core competencies. Today many enterprise grade service providers trust SURE! Monetized billing platform. “We believe this integrated solution offers our joint customers a cost-effective way to ensure the highest quality for their Unified communications services.” he added.

About SURE!

In the Subscription business, SURE! (short for Subscription Revenues Enhanced), is an experience, which has been changing the business fortunes of globally spread clients in PayTV, Broadband and Cloud businesses. SURE! is one of the world’s leading Subscription Lifecycle Management software solutions, based on the methodology of providing a solution that spans across the spectrum of engagement between the subscriber and the service provider.

SURE! is a response to the market demand for sophisticated O/BSS software which is modular, convergent-compliant and suits different needs of service providers. SURE! has the capability to handle not only the depth of pure player requirements, but also the complex and dynamic business flows of the convergent model.

SURE! is one single solution for all these requirements. Its flexible functionality and network & agnostic features not only encompass the dynamic business requirements of service providers, but also support their business continuity and related changes. On the one hand, the convergence of business lines between Telecom and Broadband, between Broadband and Television, between TV and Cloud, and the rapid-scale change in technology and increasing expectations and on the other demands of subscribers are constantly flooding subscription businesses with doubt. Doubts abound in business, but in the Subscription World, Doubts reign.

For more information, please visit

About Broadsoft:

Broadsoft is a leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

BroadSoft’s family of carrier-class products, including its award-winning flagship BroadWorks technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world’s leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers.

For additional information, go to


Comments (1)

That’s a great piece of news. The need for a proper CRM, billing and management solution for any cloud business is very high. The integration can bring higher number of prospects and good customer satisfaction. There are some other platforms as well which provides CRM, billing and other management services, like RackNap, Ensim etc. They can also prove to be good cloud business management tools. Your article is really helpful in making a right decision.

Leave a comment