Malcolm T. Gladwell, a Canadian journalist, speaker and the bestselling author of books like The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, in one of his TED Talks, "Choice, happiness and spaghetti sauce" talks about Howard Moskowitz, an American market researcher and psychophysicist who is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation.
While the world has been taken over by lightning speed internet connections over the past decade, few really thought about the world beyond. As in most situations of market booms in the past, communications industry enjoyed a surge in demand for bandwidth. They successfully addressed this demand with innovative technologies and solutions.
We are half way into the FIFA world cup and Brazil has not enjoyed being the center of attraction in the recent times. Watched by nearly half of the world’s population, the market energy created by the event is unprecedented. With every country cheering for their home team, nobody wants to miss a game. At the same time, we cannot accommodate our favorite teams’ match during our work hours.
Consumption of broadband is almost never linear in behavior; there are many instances when your consumers would require a temporary, tailored usage requirement. To handle one-time transactions and prepaid top-ups, you need to generate vouchers that provide a seamless experience to your consumers and revenue assurance to you. These vouchers are increasingly being adopted in WiFi, 3G, LTE, WiMAX along with voice calling card environments.SURE! has an end-to-end Voucher Management System that supports multiple types of vouchers – duration with service attached or pure value based voucher independent of the service. The SURE! Voucher Management Solution takes care of generating and maintaining voucher details & tracking its lifecycle. The system interfaces with pre-paid charging platform (of SURE! or a third party), AAA and PCRF engines, and CRM (of SURE! or a third party) to provide real-time updated information to handle both service control and customer enquiries.
Limited usage in a public place like providing WiFi to attendees of a conference or guests in hotel rooms could warrant voucher generation
You would need special vouchers to address scenarios when you need access to limited a limited time period
Vouchers may also be required in scenarios when you need access to limited data for a limited time period
Voice Calling Cards
When you need to address temporary requirements that could be region specific or usage specific, you may need to generate customized vouchers.