How We Created a Model for NSTPL to Launch Pay TV on India's First HITS Model through our Consult-Recommend-Deploy Approach

NSTPL is a Greenfield B2B Satellite Communication Operator offering Pay TV among other services.
NSTPL follows the HITS model – HITS is a Satellite–based Digital Cable TV Distribution Platform, which provides digitized and encrypted satellite TV signals directly to the Cable Network Owners. The system has an advantage of having a centralized Conditional Access System (CAS) and Subscriber Management System.

Challenges –
  • Order Management
  • Customer Registration / On-Boarding
  • Inventory Management for Independent Service Providers (ISOs)
  • Billing of ISOs for Inventory
  • Subscribers Billing
  • Provisioning
  • Dunning
  • Multiple Third Party Integrations
Business Benefits –
  • Acquired market share in multiple Indian states;
  • plugged revenue leakages;
  • optimized service offering;
  • acquired a sizeable subscriber within three months from launch.

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