The global television industry is going through a major transformation. Analog Switch-off and OTT (Over-The-Top) streaming provides an immense opportunity on the one hand and a challenge on the other. Pay TV operators should address the changing consumer preferences and regulatory demands – varied content, better quality, improved service quality etc., and most importantly provide TV Everywhere Experience; all at an economical price point.
Especially, Cable TV operators have an exciting time ahead. They have to invest and put in place the required infrastructure for Digitalization, get the content, compete with existing operators, abide by regulations imposed by the regulatory body etc; within short deadlines. In this entire process of Digitization, The Subscriber Management System (SMS), Billing & CRM solution is one of the most important components as:
It is often called the ‘Brain’ of the entire operations
It facilitates additional streams of revenue
It drives customer experience
In some countries, it is mandated by regulatory bodies
Further, a good SMS, Billing & CRM system will provide the following benefits to operators:
Increase ARPU by supporting multiple services offering / launch
Improve operational efficiencies
Curb revenue leakages
Increase customer satisfaction
Enable quick launch of new services
As the customer viewing preferences are changing and the demand for higher quality video is increasing, the operators are planning to have Multi-platform distribution like DTH, Digital Cable, IPTV, Mobile TV and New Media. In this scenario, the operators need to have a centralized SMS, Billing & CRM system to manage their hybrid networks.
Considering the above, the following are some key parameters an operator needs to consider for choosing the Right SMS, Billing & CRM System:
Ready to Use
Short Implementation time
Open integration framework
Accommodate region specific features
Enable you to adhere to guidelines of regulatory body
Scalable, Reliable and Extensible
Modular and Flexible Architecture
Integrate seamlessly with CA systems to automate provisioning and mediation of services
Support the growth plans and growing subscriber base
Support additional revenue streams
Flexible to dynamically changing business needs
Right SMS, Billing CRM Partner
Easy to use
3600 view of subscriber
Market driven Roadmap
Commitment to the domain
Bring in Industry’s best business practices
Support business model changes
Globally proven solution
Experience of working with similar business models
Good Software development process in place
Globally Proven SMS, Billing & CRM for Pay TV & Multi Play Operators
WHERE IS THE INDUSTRY GOING?
Pay TV players have to shift their focus from the reactive mode to a proactive mode by paying more attention to emerging business models as well as the trends that will challenge the current subscription based and pay per view business models. Tomorrow’s service providers are moving towards embracing technologies that make the viewing experience seamless – which means – intelligence will be built to track the customers’ presence and deliver content to a specific screen in a customer’s premises. Soon, the size of the screen is not going to matter, rather the availability of the content is is going to be important. Also, tomorrow’s world is going to be a place where consumers will have control over the content. They will decide the content to be watched and pay immediately for viewing the same. Again, most of the content selection will be social media driven and interactive, which gives a personal touch to consumers watching the content. In addition to the technology, which is required to support such kind of models, back end solutions are also required so as to enable service providers to make such wishes become a reality.
SURE! – GEARED UP FOR ACCOMMODATING EMERGING BUSINESS MODELS. .
SURE! CRM and Billing System has been a forerunner in providing solutions for Pay TV customers for 15+ years. With the knowledge gathered over long years of experience and understanding the industry; the product keeps on evolving and comes out with advanced features, which serves beyond normal requirements for service providers and also brings in innovation to reduce customer churn. While Billing and CRM are the strong aspects of the product, recently more features were added so as to bring in a strong value proposition to users. Campaign and Lead Management were added to the new version to make sure that new offers launched by the service providers are reaching the prospects by email or SMS or any campaigns, which can be configured in the system. In addition, the contact center module has been introduced to have the calls handled properly. Mobile enabled field management and homes passed features have also been added to bring in value addition to the service provider.
The Prepaid module has been revamped to support multiple payment models enabling the service providers to opt for multiple launch optionsfor the benefit of end customers rather than restricting themselves to the product functionality. With the Product Catalogue that can support all customer and transaction related variations, the prepaid module can bring a significant edge to the service providers while launching their services. The Prepaid module combined with the Postpaid features of the solution can bring real convergence for a service provider.
Analytics and BI have been enhanced in the new version of the Product. This feature allows service providers to tap into databases and deliver easy-to-comprehend insight to employees, management, and business partners. The SURE! BI platform unlocks the inherent value of business data and provides the tools for effective business decision-making, giving a great return on your BI investment.
SURE! is also multi room as well as multi equipment agnostic, which gives significant strength for service providers in order to launch advanced features for end customers. The in-built responsive web self-care module makes the picture complete, where the service provider makes sure that the customer experience is ensured to its maximum.
SURE! with the help of next generation features is sure to give a significant value add to customers to place themselves in the next orbit in the path of moving towards innovation and service delivery.
Superior Customer Experience by allowing customers to manage his/her operations and on-time communication
Lower Total Cost of Ownership by having commodity boxes based installation, fast and simple deployment and effective maintenance of operations
Faster Time to Market using easy to use Product Catalog accessible to customers and product managers
Increased Operational Efficiency by having mobile based field force App to optimize activities
Future Ready Solution – Provides Flexibility and Modularity for Future Adaptations Rather than Requiring Replacements Every Few Years
Reduction in Revenue Leakages by having suspense management and real-time processing solutions
Maximization of ARPU by offering personalized plans and improved customer services using tools available in the SURE! suite.