In A Changing Business Landscape
An Experience of Certainty
Media & Entertainment
Are you ready for one of the biggest changes in the Pay TV industry
Convergence is on a roll as every communications, media & entertainment (CME) player is trying to graduate to a one-stopshop service provider of all services in the umbrella – delivering voice, data, content and video over wireline, wireless, cable and DSL. Aspiring to join this league of full communications service providers, the operators are realizing the need to align their infrastructure with their strategic goals i.e., to be able to offer triple play and quadruple play services to their customers. Facing the intense competition in the marketplace, and the fast evolution and advancements in network technology, service providers find themselves crippled with their existing inflexible billing systems.

On top of service convergence mentioned above, prepaid and postpaid convergence is now becoming inevitable. Operators and Service Providers have to decide on when and how they perform the convergence. In addition, service providers are thinking on relevant solutions in place so as to merge the CRM and Billing functions seamlessly so as to support service convergence along with prepaid and postpaid convergence. Prepaid and postpaid combined model (Hybrid) is what all service providers are all looking for owing to the advantages of the model.

Service providers understand that customer care, charging and billing is where the rubber meets the road. Service turn-up and delivery mean nothing if customer payment does not happen. Taking into consideration all these aspects, the major functions required for a Customer Care, Charging and Billing system would ideally be the following

  • Unified Customer View and Management of Accounts/Subscriptions
  • Real Time Charging with Policy Control Options
  • Pricing Flexibility which enables service providers to launch plans on-demand and meet varying customer demands
  • Partner Settlement in Real Time with Partners, Content Providers, Content Aggregators etc.
  • Provisioning and Webselfcare for real time customer provisioning activities
  • End to End payment processing with support for all possible means of payments
  • And finally the availability of the system 24X7X365 and ability to scale in accordance with subscriber and transaction volume increment

Motivations for Convergence

  • Measurable efficiencies in managing and maintaining single system for prepaid and postpaid.
  • Upgrade cost to make the prepaid and postpaid solutions in the same versions
  • Market demand to offer new and appealing services to outpace the competitors
  • Ability to deploy and maintain customer specific rules for rating, discounting, promotions and settlements – for both prepaid and postpaid alike
  • Launching of new services in a matter of days
  • End of the day – less maintenance costs, increased ROI and improved customer satisfaction.

We, at Magnaquest understand the subscription revolution better than anyone else and are geared up to provide solutions to operators to meet their stated /unstated needs so that they are always future ready. To know more on the best practices and ideal solution fit for your business visit us www. or write to us. We’d love to hear from you.

New Customers
New @ SURE!
SURE! extends its offering by adding Contact Center Solution:
SURE! Product evolution has reached a new milestone by inducing the Contact Center Solution in the list of Products. SURE! Customers across the world are set to benefit from this newest product, where they will be able to automate the customer service interactions by allowing subscribers to interact using touch tone digits. It helps to eliminate the need for a live engineer/operator to be present all-the-time to respond subscriber query calls.

Key Features Includes:

  • Simple to use GUI
  • Ability to recognize the caller line identification digits, thereby identifies the subscriber
      DNIS: (Dialed number identification service)
      ANI: (Automatic Number Identification)
  • Records the caller audio
  • Allows to playback the audio
  • Interface to Database(s) in order to manage the audio-records
  • Interfaces with CRM and any third party systems too
  • Interfaces with PSTN or a PBX system
  • Interfaces with the BSS system to response to the subscriber queries
  • Runs on low-end/Commodity Hardware and uses low cost PSTN hardware
  • Real-time team notifications
  • Multiple telephone line support both on Analog and Digital
  • Advanced call screening and call switching options
  • Call Transfer to other extensions, optionally announcing the Caller ID, allowing the recipient to accept or decline the call
  • Full logging of callers’ details and all the selections made during the call
Recent Events

“Driving digitization deeper” – India has 80 million homes connected by satellite TV.To know more about our perspective on the subject write to us

We showcased our ability to enable convergence of Broadband & Pay TV services with our next generation product suite.
Upcoming Events
Meet us at Booth# F-15

Date: 25 – 27 October 2013
World Trade Centre
Mumbai, India