Press Release


Magnaquest leads OTT expansion drive for Advanced Info Services (AIS) in Thailand

  • Growth of OTT business in Thailand
  • Magnaquest to handle AIS-Play’s OTT migration from in-house legacy system to fully automated Billing and CRM solution

Hyderabad, India September 09th, 2021 – Magnaquest, a leading provider of Subscriber Management, Billing and CRM solutions announced a new OTT expansion deal with AIS, Thailand. The deal involves deploying Sure (a Magnaquest product) to migrate AIS Play’s existing in-house legacy system to an automated Billing and CRM platform.

Advanced Info Service (AIS), the leading mobile operator in Thailand in terms of subscribers, is seeking to establish itself in the OTT domain in Thailand by offering a new digital platform for individuals and corporations. AIS Play, their OTT arm, has over multi million subscriber base. These numbers are expected to rise further and with that the complexity of Subscription offerings and billing requirements.

“Magnaquest is offering OTT Business Support Solution to enable AIS Play to offer bundled products from OTT players such as Viu, Flixer, Netflix, beIN, Disney+ among others. The back-end processes will be strengthened to handle complex demands with several integrations like VIMMI-CMS, AIS-Wallet DCB (Direct Carrier Billing), Payment gateway Superduper and Mpay systems. Post project completion AIS-Pay will be able to use a flexible product catalogue, adaptable to accommodate offerings as per market need”, explained Ajay Jain, Director at Magnaquest.

Payments are also easily done with multiple options with In-App purchase feature allowing non-AIS customers to transact business. In addition, “AIS will benefit from Telco bundle promotions and increase efficiency with in-build CRM”, added Ajay.

Magnaquest is already deploying the migration On-premise and is committed to complete the project by end of 2nd quarter 2021. For more information reach us at

About Magnaquest

Magnaquest Technologies Limited, is the leading Subscription management platform for subscription businesses across the globe.  Our solution is feature rich, capable of handling complex business hierarchies, improving operational efficiencies, increasing customer loyalty and scaling up operations with ease. Magnaquest’s billing and monetization platform which comes with an integrated CRM enables clients to both automate back-office operations as well as support sophisticated pricing and billing models.

Magnaquest has over 20 years of  rich domain expertise in offering solutions to OTT, Pay TV, DTH, DTT, VOIP, IPTV, Multi Play, ISP, Cable TV, B2B, B2C, etc. Magnaquest is a 250+ people team managing over 100+ customers across 25+ countries worldwide in US, Latin America, Europe, MEA and APAC.

Magnaquest media contact
Vineet Agarwal
Marketing Manager