Key OTT Trends in 2021
The OTT industry is one of the few industries that flourished during the pandemic. Stuck at home, people resorted to these online platforms for all kinds of needs – educational, informative, and entertainment. And now that they’re back into the open world, they’re hooked on to the OTT platforms that were with them during the tough year of 2020.
While many platforms existed before 2020, given the vast opportunity and low barriers to entry, several new players entered the OTT market in the hope of competing with major players like Netflix, Amazon Prime, and Hulu.