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SURE! Blog

Win Big in the battlefield of the Subscription Business

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Sep, 2019

Subscription is the new growth mantra. Entertainment, Education, IT Solutions, PayTV and many other industries are reshaping their revenue streams with subscription model. Learn how to quickly and easily create, scale and sustain an ever-changing subscriber base with SURE from Magnaquest.  Why SURE SURE from Magnaquest empowers businesses vying for new markets, new customers and those repackaging their existing models with a powerful and easy-to-use subscription platform. The knowledge and expertise of Magnaquest serve the ever-evolving needs of subscribers with a robust and proven solution. It’s time to unchain your […]


Why are Data Analytics crucial for Pay TV operators?

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Dec, 2018

– The recommendation system influences about 80% of content streamed on Netflix – Netflix estimates that its algorithms save about $ 1 Billion a year in value from customer retention – Netflix analyzes customers’ choices and customer feedback on the movies they have viewed— over 1 billion reviews of movies they liked, loved, hated, and so forth – Netflix will often recommend movies that fit the customer’s preference profile but that aren’t in high demand. Above is a simple example of how Netflix benefits from extensive usage of data science […]