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09Sep 2019

Win Big in the battlefield of the Subscription Business

Reading Time: 2 minutes Subscription is the new growth mantra. Entertainment, Education, IT Solutions, PayTV and many other industries are reshaping their revenue streams with subscription model. Learn how to quickly and easily create, scale and sustain an ever-changing subscriber base with SURE from Magnaquest.

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04Dec 2018

Why are Data Analytics crucial for Pay TV operators?

Reading Time: 2 minutes The recommendation system influences about 80% of content streamed on Netflix
– Netflix estimates that its algorithms save about $ 1 Billion a year in value from customer retention
– Netflix analyzes customers’ choices and customer feedback on the movies they have viewed— over 1 billion reviews of movies they liked, loved, hated, and so forth
– Netflix will often recommend movies that fit the customer’s preference profile but that aren’t in high demand.