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SURE! Blog

OTT Cannibalizing the Traditional TV

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Apr, 2016

Today, consuming video content has become a totally different experience than it was few years before, mainly due to the availability of extra options beyond the traditional TV. For some people, watching videos online is easier, more reliable, and convenient. Over-The-Top services (OTT) now provides a wide variety of content which is legally available over the Internet, such Amazon Instant Video, Hulu, Netflix, HBO Go, and many others. Due to the greater growth in the number of alternative options, TV viewers, cable subscribers, as well as advertisers are now turning […]