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SURE! Blog

Drive OTT Subscriptions with these 6 Key Strategies Part-II

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Aug, 2016

This blog is the second part of the two part series – “Drive OTT Subscriptions with these 6 Key Strategies”. For first three please click here.   4.Be your customers’ personal OTT subscription advisor At the end of the month you notice a fall in number of active subscribers, due to churn. Your relationship manager calls to find the reasons. Some may say that their usage rate is less and they think they are paying more for it. Clearly, those customers are not getting the maximum value. Customer churn is one […]


Drive OTT Subscriptions with these 6 Key Strategies Part-I

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Jul, 2016

To get more customers, organizations spend enormous amount of money and time in devising multiple marketing strategies. While this is critical, it is important to create superior customer experience so that the current customer’s won’t churn out.. This is where new entrants will have challenge (call it as growing pains). But, they can exploit the latest technological advance to achieve a fair balance and work towards knocking out established players. Same goes with the OTT subscription service providers. Global players are facing the heat from new upcoming players. New entrants […]