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SURE! Blog

Why are Data Analytics crucial for Pay TV operators?

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Dec, 2018

– The recommendation system influences about 80% of content streamed on Netflix – Netflix estimates that its algorithms save about $ 1 Billion a year in value from customer retention – Netflix analyzes customers’ choices and customer feedback on the movies they have viewed— over 1 billion reviews of movies they liked, loved, hated, and so forth – Netflix will often recommend movies that fit the customer’s preference profile but that aren’t in high demand. Above is a simple example of how Netflix benefits from extensive usage of data science […]


Importance of Subscriber Analytics & How it can be a benefit for ISPs

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Sep, 2016

Subscriber analytics overview- Ability to manage the subscribers and subscriptions is a priority requirement to be followed by the service providers. This makes the company better in terms of managing their customers and their services. Over the past few years, it has become a major difference and achievement as the MSOs are increasingly uplifting the customer experience. Let it be any device whether a smart-phone or a tablet and a video or even the security features , the network technologies is rapidly enhancing and taking over the more diverse and […]