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SURE! Blog

Reliance Jio and the Price Wars: Survival under threat for telecoms

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Nov, 2016

Reliance played its trump card and launched the services at the lowest price possible to win the masses. This announcement by Mr Mukesh Ambani controlled company has snatched away the sound sleeps of the telecoms in India. With one GB Data being available at as low as Rs 50, the telecoms like Airtel and Vodafone have completely lost the game it seems. Launching the price war among the telecoms, the Reliance Jio has come as the delight to millions of customers, players such as Airtel, Vodafone and Idea Cellular have started […]


LTE: Beyond rocket Speeds

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Jun, 2014

While the world has been taken over by lightning speed internet connections over the past decade, few really thought about the world beyond. As in most situations of market booms in the past, communications industry enjoyed a surge in demand for bandwidth. They successfully addressed this demand with innovative technologies and solutions. Other demand surges like evolution of smart phone as a basic means of communication in most developed and developing markets across the world and enterprise IT solutions increasingly inclining to Cloud drove the demand for bandwidth. I think […]


Malcolm Gladwell, Spaghetti Sauce and Broadband

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May, 2014

Malcolm T. Gladwell, a Canadian journalist, speaker and the bestselling author of books like The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, in one of his TED Talks, “Choice, happiness and spaghetti sauce” talks about Howard Moskowitz, an American market researcher and psychophysicist who is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea […]