What’s common to The Wall Street Journal, reggae music, meditation classes and healthy snacks? For a small recurring fee, you can get access to all of these wherever you are, whenever you want. Welcome to the subscription world. A world in which businesses, even those in the services industry, are productizing their offerings by making them easier for customers to buy and use. Take Netflix for example. To a customer, Netflix represents choice, content and a streaming video service. But what is Netflix actually selling? It’s not content, for a […]