The origin and rise of OTT’s popularity have skyrocketed in recent times. More so, to the point that it has even posed a threat to the existence of the IPTV sector for a while. The swivel towards OTT was predicted to stimulate large-scale cord-cutting, thus eradicating the Premium IPTV solution.
However, this estimate has been found wrong on many levels. IPTV can still offer an excellent edge to many operators with certain conditions being met. IPTV and OTT are both based on internet usage as a content delivery medium. Despite this, they differ widely with respect to the business model, service and content quality, the total cost of ownership, etc.
The Edge Offered by IPTV:
Enriched User Experience
OTT services have evolved to be more refined and can even include live TV channels. Despite this, they flounder in delivering the complete functionality that one can find in the most advanced versions of IPTV set-top boxes.
For example, essential services to the existing market include catch-up TV, series linking, and the capacity to accumulate content and save it locally without viewing outlets. Also, IPTV’s emphasis on TV-channel distribution offers a more comprehensive spectrum of content, with live events and sports, specifically, entering the combination.
A third party will always control any OTT offering, and there is often no complete control of the streaming service provider on the video delivered. As of today, net neutrality has turned out to be a critical concern. Therefore, third-party service providers, as in OTT outlets, make them perceived to be more suspicious. In contrast, a single operator fully handles the IPTV services, which is a good thing since customers generally favor a resilient service with stable streaming without any functionality issues.
Consumers always choose their options based on the product or service quality. And the same logic applies to qualitative and buffer-less video streaming. Since the cost of internet services has seen a drop, the choice for OTT offerings as against IPTV has risen hugely.
With the glut of available content online, the quality of streaming services is now a matter of concern. Yet, IPTV offerings have maintained and will continue to maintain their edge in the market owing to their prime quality management foundations. IPTV service offers a buffer-free benefit since the operator controls the entire delivery process over their own CDN (Content Delivery Network), unlike the OTT platforms where the same process involves multiple stakeholders.
The Way Forward for IPTV Operators
The natural way has always been inclined to perceive OTT as the obvious stand-in for IPTV. The upgrade in OTT platforms such as Amazon, Netflix, and many others helped sustain this booming OTT discretion. In spite of this formidable competition hurled by OTT services, it is harbingered that the IPTV domain will witness a vertical drift in the arriving few years. Examining the near future market needs, the IPTV industry is roughly to reach its zenith subscription worth, ushering the edge over OTT platforms. And it is no mistake to now claim that IPTV will make a great viable option in the current times.
To capitalize fully on this potential of IPTV, service providers must rely on a robust subscription billing platform such as Magnaquest’s flagship product Sure, which scales with business expansion and ensures end-user engagement and holistic revenue streamlining.