The demand for quality content and value for money has skyrocketed with Over-The-Top (OTT) Services. OTT provides a better choice, flexibility, and greater overall value to the consumers. With great potential as a recurring source of revenue, OTT sprouts benefit for both traditional and digital service providers.
For those switching to OTT or are freshly venturing out, recurring OTT billing management could prove to be a challenge. Even for the existing players, balancing between subscription and ad revenue, boosting the subscriber base while ensuring retention and dealing with partners are big obstacles.