dimensions of ott marketing
26Jul 2021

The Different Dimensions of OTT Marketing

Reading Time: 3 minutes Today, it’s rather difficult to classify what TV entertainment is anymore. With consumption patterns migrating from TV to other devices, it wouldn’t be wrong to call it the ‘post-cable era.’

win war against ott churn
21Feb 2021

How To Win The War Against OTT Churn?

Reading Time: 3 minutes More than 75% of internet traffic now consists of video content, while online videos watched on TV represent 25%. This fact points to the obvious: the jet-speed growth of OTT at the cost of traditional Pay TV.

svod vs avod banner
21Jan 2021

SVOD vs. AVOD: The Better Subscription Model

Reading Time: 3 minutes There are multiple subscription models out there, and deciding which one yields the best monetization can become a tight spot for service providers. But we are here to help you take that leap of faith.

SVOD Upsurge banner
11Jan 2021

SVOD Upsurge: What, When, and How?

Reading Time: 4 minutes Video on demand allows users to watch videos as and when they desire. With a range of options to choose from, VOD, as the name suggests, gives users access to a wide variety of content as they demand it.