Why is pricing your OTT service the right way crucial for growth
29Jan 2020

Why is pricing your OTT service the right way crucial for growth?

This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.

OTT regional2
10Dec 2019

Regional flavours of OTT and what it means for Established Players

The Over-The-Top (OTT) media services sphere continues to grow at a rapid rate. Smartphone technology is on the rise, and owning a smartphone has become much more affordable than it once was. Affordable smartphones, and data-laden packages at cheap rates, has led to a larger audience buying into the OTT media services viewing experience.