B2B businesses are trying to adopt different business models. And it is not just confined to selling the product but there is a drift towards SaaS with a reliable revenue stream based on subscription model. This is an engagement model that warrants consistent relationships between the businesses throughout the journey. To make this a reality there is a need for a suite of services to be handled in one go with unquestionable capabilities and in a worthwhile manner. Such models predominantly require a platform that is versatile to accommodate business exigencies and to enrich the customer experience.