Why Sure?
With the advent of Over-The-Top (OTT) services, customers have become highly demanding of the quality and value for money. OTT services are in vogue as they provide a better choice, flexibility, and a greater overall value to the consumers. They have the potential as a recurring source of revenue for both traditional and digital service providers. This could prove to be a challenge for those seeking to switch to OTT as various internal and external services need meticulous realignment to make the shift.