Reading Time: 4 minutes In today’s online world, the old-time tradition of freebies and free trials should be utilized if you want to capitalize on the multi-dollar online marketplace.
Reading Time: 4 minutes The OTT industry was on the rise when the coronavirus pandemic hit the world. While everyone was struggling with the issue at hand, the OTT players saw an opportunity.
Reading Time: 4 minutes This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.