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21Jan 2021

SVOD vs. AVOD: The Better Subscription Model

Reading Time: 3 minutes There are multiple subscription models out there, and deciding which one yields the best monetization can become a tight spot for service providers. But we are here to help you take that leap of faith.

Why is pricing your OTT service the right way crucial for growth
29Jan 2020

Why is pricing your OTT service the right way crucial for growth?

Reading Time: 4 minutes This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.