Reading Time: 3 minutes Recent studies suggest Subscription Video on Demand (SVOD) clocked 92% growth (YOY) in the pandemic soaked 2020, compared to only 14% achieved by linear TV.

Reading Time: 3 minutes There are multiple subscription models out there, and deciding which one yields the best monetization can become a tight spot for service providers. But we are here to help you take that leap of faith.

Reading Time: 4 minutes The OTT industry was on the rise when the coronavirus pandemic hit the world. While everyone was struggling with the issue at hand, the OTT players saw an opportunity.

Reading Time: 4 minutes This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.

Reading Time: 2 minutes Over the top (OTT) services have revolutionized the way in which the world enjoys media and entertainment.