Conventional pay TV service providers are facing a stiff competition from OTT services in the media market which are offering live and on-demand content at an affordable price. Therefore, the TV streaming service now acknowledges the necessity of digitalization to ensure its future viability and coexistence with OTT. The only option for the operators is...
TV was a curiosity when it was first introduced in the early 90s. It took a lot of technological progress in terms of amplitude, phase, and frequency to bring the analog watches to the public. Fast forward to today, digital media has taken over the market, and viewers have grown more selective with subscription-based billing....
There has been a paradigm shift in how people are paying for entertainment. Digitized content has picked up steam as consumers have easy access to the Internet and cheap mobile subscription packages. However, the emergence and rise of the OTT platforms have changed the entertainment landscape, resulting in a substantial tectonic shift and tormenting the...
The spectacular growth of the OTT industry has sparked legitimate discussions and predictions about cable-cutting and the end of pay TV. In spite of the substantial changes in the market, pay TV service providers need not be concerned. Both pay TV and OTT have a future in the media and subscription industry, but long-term success will almost certainly...
With the advent of OTT, Pay TV already saw an increase in the number of cord-cutters. The availability of content at will was taking a toll on waiting for fixed slots for shows and movies to air. As traditional Pay TV operators were trying to develop new ways to stay in the game, a bomb...
