Blog

Our learnings and thoughts on the business of subscription

Subscriptions worldwide have revolutionized the realm of business on a dramatic scale. With the second wave of the pandemic and the lockdown restrictions looming over people’s lives, the golden opportunity has once again struck the chord of re-innovating. While the Subscription based business models have become entirely familiar in industries such as E-commerce, Healthcare, Telecommunications,...

Across the globe, customers are fast moving to subscription models for all things of regular use. From their entertainment to personal hygiene products, grocery supplies, to essential reading, ownership no longer has the same value it once did.   That is because, for one, subscriptions are fast being more sustainable alternatives to ownership, and two,...

One can never pass a final afterword in matters digital. Consequently, the smartest B2C subscription business model is always just around the corner. But we can agree on what accounts for the smartness factor. In the B2C context, it is the customer who rules, and everything else should revolve around her every whim and fancy....

A Digital Commerce report by report by Gartner also forecasts that by 2023“75% of organizations selling direct to consumers will offer subscription services.” It is an undeniable fact that subscription services are on the rise. Due to the pandemic, the world has been stuck at home and has been spending money on digital products and services...

The importance of high-quality content is soaring today, more than ever before. The content also needs to be more innovative, appealing, and, most of all, presented powerfully for the person reading it. Business to business (B2B) and business to customer (B2C) firms might share related business objectives to a certain extent, including boosting sales, producing...

There’s almost nothing you can’t find a subscription for these days. From entertainment to groceries, from make-up to automobiles, most things you need in your daily life can be accessed through a subscription-based service. But research across digital trends is showing an onset of ‘subscription fatigue’. Subscription fatigue has two distinct facets – one from...

The last decade has made it extremely clear that social media has changed how today’s customer finds and interacts with a business online. Not only are social channels a critical element in the journey of brand discovery, but they’ve also made customers move from e-commerce to the age of social commerce. Social Commerce allows the...

Among all the things reimagined in a post-pandemic world, nothing has been as effective as recruitment. At a time when businesses laid off more than they hired, hiring portals faced a challenge like never before. Human Resources experts have had to rethink the way they analysed and conducted candidate evaluations. In a candidate-driven high-value job...

Over the last few decades, the music industry has progressed significantly. The days of having to purchase CDs, vinyl albums, or cassettes are gone long before. You no longer need to purchase digital downloads. These days, you just have to simply sign in to the music streaming services and the door to the world of...

Why Subscriber Experience is the new rage in today’s Education?

In today’s age, education is a standalone star catapulting lives towards success. The pandemic has made it possible to deliver mass education right at the learner’s doorsteps. However, this was in existence much before Covid took the reins of our lives. Being backed by subscriptions, E-Learning was and is doing grand rounds in bettering the...