The world just celebrated Earth Day and social media showed us how every organization and individual is prioritizing sustainability. Recycling, shopping vintage, composting, using public transportation, and so many more aspects are being focused on to minimize our global carbon footprint. But did you know that your streaming practices also add up to the global...
For any business, acquiring new customers is essential for growth and success. But what happens after you’ve won them over? Many companies overlook the importance of customer retention, focusing instead on constantly acquiring new customers to replace those who inevitably churn. However, the cost of acquiring new customers far outweighs the cost of retaining existing...
Today, it’s no secret that artificial intelligence is gradually taking over the world of technology, and it’s not slowing down anytime soon. In recent years, AI has made its presence felt in the video content industry, changing the game in ways we never imagined possible. One of the recent major players in this space is...
The Covid pandemic has taught us the importance of taking care of our health. Considering the negative impact on humanity, the crisis itself resulted in one positive outcome. It has made healthcare management through telemedicine or digital health services more acceptable. The option of subscription-oriented healthcare has gained currency. What is a subscription based healthcare...
Remember when you would buy your sports and leisure magazines from a magazine stand, or sit in front of the television and wait for the latest news? Things were different back then. If you took membership to a gym, you would have to continue going there until your term ended. But today, with subscriptions to platforms like...
2020 was a tough year. Not just for you and me, but the entire world. Covid-19 brought almost all businesses to a standstill. One of the few functional areas during these difficult times was online content. Whether it was to know what’s happening around the world on a daily basis, or to escape the news...
Covid has not been kind to the world, personally and professionally. People across the world have lost their lives and livelihoods. Innumerable businesses have been shut down. But if there’s one business that has stood the test of times, it’s the subscription business. The first quarter of S&P 500 companies’ sales saw a 1.9% decline, while subscription...
In a generation that uses the internet to build and keep connections, now than ever before, it is no surprise that dating apps and websites are cash cows. Dating app Tinder consistently ranks in the top 10 highest-grossing apps month on month, and recently Bumble has joined the ranks. If you’re wondering how this is,...
After almost two years since the first guidelines concerning e-mandates on credit cards were issued by it, the RBI has cracked the whip! There will be no further extension beyond September 30, 2021. The delay in implementation mainly allows banks and Merchants to set up infrastructure at their end to support AFA (Additional Factor of...
According to a marketing survey done by Econsultancy and Responsys, 70% of businesses believe that acquiring new customers is more expensive than retaining existing ones. This is one of the prime reasons why subscription models have grown quite popular in the eCommerce world, apart from the pandemic. Subscriptions help businesses to keep their hard-earned customers...
