It’s no secret that the ongoing growth of digitization and the explosion of data have drastically altered what it needs to succeed in retail. Over the last five years, the subscription e-commerce industry has increased by more than 100% every year. According to McKinsey’s study, 15% of online consumers have chosen one or perhaps more subscriptions for...
OTT subscriptions have taken on a whole new perspective in today’s scenario. Gone are the days when people would come together to watch a sports match on one single television. But today, it is much easier and more convenient with the help of live streaming of sports events and matches. Most viewers have been tuning into...
One of the most challenging concerns for marketers nowadays has got to be user engagement. This is because it assists businesses in developing consumer connections and ensuring that they pick your brand. Companies’ growing interest and investment in user engagement is unsurprising, as higher user engagement may increase product user acceptance. When it...
2020 was a tough year. Not just for you and me, but the entire world. Covid-19 brought almost all businesses to a standstill. One of the few functional areas during these difficult times was online content. Whether it was to know what’s happening around the world on a daily basis, or to escape the news...
Covid has not been kind to the world, personally and professionally. People across the world have lost their lives and livelihoods. Innumerable businesses have been shut down. But if there’s one business that has stood the test of times, it’s the subscription business. The first quarter of S&P 500 companies’ sales saw a 1.9% decline, while subscription...
In a generation that uses the internet to build and keep connections, now than ever before, it is no surprise that dating apps and websites are cash cows. Dating app Tinder consistently ranks in the top 10 highest-grossing apps month on month, and recently Bumble has joined the ranks. If you’re wondering how this is,...
After almost two years since the first guidelines concerning e-mandates on credit cards were issued by it, the RBI has cracked the whip! There will be no further extension beyond September 30, 2021. The delay in implementation mainly allows banks and Merchants to set up infrastructure at their end to support AFA (Additional Factor of...
According to a marketing survey done by Econsultancy and Responsys, 70% of businesses believe that acquiring new customers is more expensive than retaining existing ones. This is one of the prime reasons why subscription models have grown quite popular in the eCommerce world, apart from the pandemic. Subscriptions help businesses to keep their hard-earned customers...
The subscription-based business model is increasingly taking the centre of the stage. Subscriptions have been accepted by organisations of all sorts, from cutting-edge start-ups to conventional enterprises, to fulfil the promise of recurring revenue. However, tracking the success of the subscription business model can be challenging. Traditional financial reporting metrics may no longer be as...
The digital world is undergoing an unprecedented transformation: the end of the third-party cookies. Users have grown more conscious of how businesses are tracking their data, and they have begun to fight back against this invasive online experience. Google is planning to go cookie-free by January 2022, whereas other tech giants like Facebook and Apple...
