BusinessFebruary 19, 202215

Subscription Businesses- 2020 Experience and Lessons for 2021

2020 was a tough year. Not just for you and me, but the entire world. Covid-19 brought almost all businesses to a standstill. One of the few functional areas during these difficult times was online content.

Whether it was to know what’s happening around the world on a daily basis, or to escape the news and get lost in the world of fiction, or to deep dive into history and learn how we got to this point today, everyone was subscribing to some online content platform, in the form of video, audio, and the written word.

But how was the pandemic for the subscription business provider?

Subscription Businesses- 2020 Experience

Let’s take a look at some of the experiences subscription businesses had in 2020.


While sales across the S&P 500 companies continued to contract, subscription businesses grew at a rate of 12%. In the UK, four out of five companies continued to grow despite the pandemic.

Growth in Subscription Services Other Than OTT and Written Content

If you think that OTT or written content were the only sectors that grew, think again. With gyms shut, fitness platforms saw a huge rise in the number of subscribers as people who had ample time at home resorted to home workouts. At the same time, subscription-based food delivery witnessed an increase in subscriptions as people had more time to focus on their health and became weight conscious.

Not All Subscription Based Companies Grew

Since sports events were suspended due to Covid, fans unsubscribed or did not renew their subscriptions to sports-based subscription services due to the lack of new content, either to broadcast or to report.

Inability To Deliver On Sustainability

 As the number of subscriptions increased, businesses had to scale up in a short span. In the process, there were unseen costs impacting the environment, such as excess packaging and landfill. There was also insufficient planning, resulting in plastic waste.

subscription businesses 2020 experiences

Lessons For 2021

In order to avoid making the same mistakes again, here are some lessons for 2021.

No Compromise On User Experience

The switching cost of subscription services is low. There are many competitors in almost every area offering subscriptions. It is important to focus on user experience and bring in more subscribers, gaining a competitive edge over your competitors.

Collect As Much Data As Possible

Why do you need data about your subscribers and their behavior? To analyze and implement newer features customized just for them, raising the bar pretty high. With personalized recommendations, users will think twice before moving to another platform. Leverage your recurring billing platform also to analyze customers’ payment patterns and preferences.

Customer Retention Is Vital

How would you like to lose your subscribers to other platforms for whatever reason? Without customer retention, every business is doomed, as you lose out on your recurring revenue with every customer who decides to leave your platform. Existing customers are more likely to buy your other product offerings by up to 70%.

Beware Of Frauds

With an increase in the number of online transactions, the number of fraudulent transactions has also increased. Cyberattacks are commonly reported, and once a customer faces fraud and feels cheated on your platform, he is not likely to return ever. And with bad word-of-mouth publicity, you may lose out on other subscribers as well. Make sure your subscription billing software is secure.

Opt For Geo-Specific Subscriptions

This strategy hasn’t been widely adopted but could prove to be very effective. Not everyone is interested in all kinds of content, especially regional content. With geo-specific subscriptions, you can focus on local needs and provide your services accordingly, increasing in more significant revenues.

lessons for 2021

In Conclusion

Subscriptions have been in existence forever. They have now mostly moved online and were previously offline. It is more important now than ever to keep the subscribers happy and constantly innovate, as you have to please them virtually and don’t have a chance at a one-on-one interaction.



  • gralion torile

    August 28, 2022 at 2:07 am

    Its fantastic as your other articles : D, appreciate it for posting.

  • har kuni dush qabul qilsangiz

    September 17, 2022 at 4:17 pm

    紫外線にさらすのを控える. ドリンによると

  • Yaşlı Adam Küçük Kızı Zorla Sikiyor porno izle.
    Tatlı küçük esmer genç var seks ile
    bir yaşlı adam. 05:36. küçük göt ufak tefek göt peşinde koşmak.
    11:51. Pis genç tricks eski adam için sikme. 05:55.
    genç erkek ve mature genç çocuk karıyı sikiyor kucuk erkek
    cocuk yaslı kadın porno. 06:15. yaşlı adam genç 18.

  • Ceola Flynt

    September 23, 2022 at 1:53 pm

    It’s best to participate in a contest for among the best blogs on the web. I’ll advocate this website!

  • 18 yaşındaki Alman porno dino tube

    October 2, 2022 at 7:19 pm

    Taylor kamphorst images 🧡 Instagram Star Taylor Kamphorst Bio 2022, Age New Net Worth.

    Recent Posts. Alexandra australias next top model; Deutsche dominante wichsanleitung; Dickpic;
    Ljubavni vikend romani novinarnica; Taylor has 750k Instagram followers on one account, modeltaylork, and 170k followers on another profile.

  • suecligue

    November 1, 2022 at 2:45 am

    And for your next cycle remember the term minimal effective amount for both the steroids and the ancillaries coupons for cialis 20 mg In the absence of tamoxifen, tumor growth rates were significantly increased in the xenografts expressing E2 E10 fusion P 0

  • Jessecof

    November 10, 2022 at 9:42 am

    Yes I utterly concur with you on the wellness effectiveness of cannabidiol which is why I am currently taking these unqualifiedly CBD gummies with close pleasure. Thanks to this lead the way from the component I мейд the right hand-picked and secure already appreciated the high efficiency of the blazing spectrum cbd. If you demand to separate more upon the purport of entourage then this direct from the coupling provided will fail you a entire entente of the question.

  • RobertRax

    November 18, 2022 at 6:22 pm

    Hey! Tender thanks you quest of telling us about this. TODD COMPANIES I be struck by now moved to a creative blood and unswerving to perfectly remake our new dining room. Since any личность who comes to our forebears is completely likely to stop in this place. In design, I incline towards candid materials and colors of nature. I love the tranquil design without garish accents. And the options from your article look truly appealing and stylish. So, it remains to judge a style and raise it to life.

  • uses of bentyl 400mg tablets

    November 21, 2022 at 6:53 am

    Level of treatment following detoxification. Essentially, the evaluation serves as the basis for the initial substance abuse treat.

  • zmozeroteriloren

    November 22, 2022 at 2:35 pm

    Exactly what I was searching for, thankyou for putting up.

  • zmozeroteriloren

    November 23, 2022 at 12:39 pm

    You have brought up a very wonderful points, appreciate it for the post.

  • Michaelevach

    November 27, 2022 at 7:47 pm

    Dimple is completely scary. Nowadays I’m in remission torch diamond thc-o and I’m terrified to amends to a depression and feel defenseless again. I tried multifarious drugs to about exoneration but cbd capsules helped me best. These are improper cbd capsules that curtail nervousness and stress levels which is why I love charming them so much. Also it isn’t addictive so it’s thoroughly safe.

  • game boxes

    December 4, 2022 at 9:45 pm

    I have read some good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a magnificent informative web site.

Leave a Reply

Your email address will not be published.