Blog

Our learnings and thoughts on the business of subscription
How to Prepare Subscription Pricing Strategy for Your Customers

Do you know that on average, subscription-based businesses spend just 10 hours a year deciding on their subscription prices? When you have a subscription business, defining your pricing plan might be tricky. Numerous subscription businesses face this challenge of deciding how much they should charge? Or, what’s the optimal price plan for subscription billing management?...

Re-inventing Subscription Services

It’s no secret that the ongoing growth of digitization and the explosion of data have drastically altered what it needs to succeed in retail. Over the last five years, the subscription e-commerce industry has increased by more than 100% every year. According to McKinsey’s study, 15% of online consumers have chosen one or perhaps more subscriptions for...

How Digital Media Has Increased Geographical Reach for Consumer Base

Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it’s information, amusement, or social experience, at any time and from any location. Because of the collapse of conventional communication channels and sociocultural reliance on brick-and-mortar operations, firms must seek...

20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...

OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...