Over the last decade, OTT platforms have been a significant driver in changing how digital media is consumed. Netflix, Amazon Prime, and Hulu are now common words we use in our daily conversations. Moreover, there is no stopping the population growth across the globe, which has led to the expansion of mobile users. Generally speaking,...
Business operation software or Enterprise resource planning (ERP) solutions were the entire trend in the 1990s. The prime focus of the solution was to modify outdated, disconnected back-office systems into a single, gleaming unified package for sales, procurement, accounting, staffing, customer service, and more. ERP is business software that directs and integrates the primary aspects of...
Out of the 4 Ps of marketing, ‘Price’ is one of the trickiest jobs for marketers and decision-makers. Though the pandemic created havoc in our professional and personal lives, one positive outcome of it was that consumers today demand convenience and accessibility. This paradigm shift is changing the overall business dynamics and how people pay....
Subscriptions make up a large portion of the physical and digital services we use these days. Running a successful subscription business requires a great deal of effort, from building a fantastic product to getting the right product-market fit. It’s easy to overlook subscription billing solutions, but they’re crucial for subscription-based organizations, as you don’t just...
Do you know that on average, subscription-based businesses spend just 10 hours a year deciding on their subscription prices? When you have a subscription business, defining your pricing plan might be tricky. Numerous subscription businesses face this challenge of deciding how much they should charge? Or, what’s the optimal price plan for subscription billing management?...
It’s no secret that the ongoing growth of digitization and the explosion of data have drastically altered what it needs to succeed in retail. Over the last five years, the subscription e-commerce industry has increased by more than 100% every year. According to McKinsey’s study, 15% of online consumers have chosen one or perhaps more subscriptions for...
Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it’s information, amusement, or social experience, at any time and from any location. Because of the collapse of conventional communication channels and sociocultural reliance on brick-and-mortar operations, firms must seek...
20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...
OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...
