“Between 2021 and 2027, 86 countries will add Pay TV subs and 52 countries will lose subscribers. Most of the countries gaining Pay TV subscribers are developing nations, with low ARPUs. The US will be the biggest loser – down by 12 million subscribers,” according to industry analyst Simon Murray. Such a scenario in the...
Video-on-Demand (VOD) services have become a huge thing today. The post-pandemic effect led people to crouch at home, consuming the best available content, even after rolled-back global lockdowns. Nevertheless, one must establish a strategy before diving headfirst into this OTT streaming services subscriber mine. A lousy plan will cost many likely consumers, earnings, and even...
Advertising-supported video on demand, or AVOD, has often been the weak little brother of smart subscription-based billing services, like Subscription video on demand, SVOD. It has apparently swept everything before it, fueled by the expansion of companies- such as Netflix and Amazon Prime. The conventional belief in business is that consumers have been thrilled to get rid...
The concept of content aggregation has become the hallmark of mature OTT market trends. While offering content is fully understood in the TV market, various operators’ methods vary. Quality content is pricey to produce, and owing to the pandemic, purchasing it and integrating it into your service is a favored choice. One of the distinctive...
Brands use OTT content marketing to spread awareness, promote their products, and generate income. While the pricing game is undoubtedly important, experts believe it is not the only aspect to consider; the content quality offered on the OTT platforms also play a crucial role. On the other hand, two of the top five reasons for people canceling a...
Truly effective business decisions are driven by insights and a deep understanding of consumer behaviour. It can be hard to draw the right inference from a huge gamut of analytic data. So, to make your life easier, we’ve put together a list of 7 subscription metrics that you must always keep an eye on. These...
The Global OTT revenues are estimated to double their size between 2016 and 2022, owing to the tremendous success rate of SVOD (Subscription Video on Demand). Cheap plans of high bandwidth internet and easy access to smart devices are definitely some of the biggest reasons for this whipped-up OTT boom. Consumers are no longer dependent...
Today, it’s rather difficult to classify what TV entertainment is anymore. With consumption patterns migrating from TV to other devices, it wouldn’t be wrong to call it the ‘post-cable era.’ While consumers spend more time than before consuming content, very little of it comes from traditional satellite or cable TVs. The reason is simple;...
From watching live sports to getting match updates, from setting up fantasy leagues to getting out there to interact with your favorite players, COVID has hyper-accelerated the change across all media and entertainment spectrums but most of all in sports. Back in the day, the fun of match day was to either be in the...
Live sports have been one of the hottest and last-few chauffeurs for conventional Pay TV, both for watchers and merchants equally. However, like every other entertainment channel, live sports content, too, is relocating over the top (OTT) to streaming services. This means that sports enthusiasts can frequently reach sports programs sans a Pay TV subscription...
