Blog

Our learnings and thoughts on the business of subscription
What Brought The On-Going Seismic Transformation In Sports Broadcasting?

The pandemic has essentially sped the momentum of many businesses while slowing down some. When it comes to the dimensional impact on Sports Broadcasting and Sports OTT, the sails have surely been filled with whopping dynamism and direction.  It gets super important for sports broadcasters and operators in this domain to understand the criticalities behind...

How OTT Players can Stream Sports Content?

Over the years, the internet has evolved and changed how the media industry offers content, empowering them to unlock new opportunities and deliver high-resolution content. But the introduction of the over-the-top (OTT) platforms has made a breakthrough in the media industry. However, OTT platforms are achieving new strides in sports broadcasting. Generally speaking, the sports...

The Best Advertising Strategies for the OTT Sports Industry

It is now known that the global pandemic has sped the momentum to lay the base of multi-domain transformation. And sports broadcasting and sports OTT are a party to this too, with ideas from digital tech transformation. Digital technology opens excellent growth prospects in the sports industry, potentially attracting fans with creative and customized experiences. However,...

The Apt Revenue Model for VOD Services- Single or Hybrid?

Video-on-Demand (VOD) services have become a huge thing today. The post-pandemic effect led people to crouch at home, consuming the best available content, even after rolled-back global lockdowns. Nevertheless, one must establish a strategy before diving headfirst into this OTT streaming services subscriber mine. A lousy plan will cost many likely consumers, earnings, and even...

Amplifying the Power of AVOD

Advertising-supported video on demand, or AVOD, has often been the weak little brother of smart subscription-based billing services, like Subscription video on demand, SVOD. It has apparently swept everything before it, fueled by the expansion of companies- such as Netflix and Amazon Prime. The conventional belief in business is that consumers have been thrilled to get rid...

The Vitality of Content Aggregation in OTT for Sure Success

The concept of content aggregation has become the hallmark of mature OTT market trends. While offering content is fully understood in the TV market, various operators’ methods vary. Quality content is pricey to produce, and owing to the pandemic, purchasing it and integrating it into your service is a favored choice. One of the distinctive...

Why Right Content Choices Are the Need of the Hour for OTT Success

Brands use OTT content marketing to spread awareness, promote their products, and generate income. While the pricing game is undoubtedly important, experts believe it is not the only aspect to consider; the content quality offered on the OTT platforms also play a crucial role. On the other hand, two of the top five reasons for people canceling a...

Truly effective business decisions are driven by insights and a deep understanding of consumer behaviour. It can be hard to draw the right inference from a huge gamut of analytic data. So, to make your life easier, we’ve put together a list of 7 subscription metrics that you must always keep an eye on. These...

The Global OTT revenues are estimated to double their size between 2016 and 2022, owing to the tremendous success rate of SVOD (Subscription Video on Demand). Cheap plans of high bandwidth internet and easy access to smart devices are definitely some of the biggest reasons for this whipped-up OTT boom. Consumers are no longer dependent...