In the era of digital streaming, Over-the-Top (OTT) services have turned out to be an integral part of our lives. From Netflix to Amazon Prime, Hulu to Disney+, we are surrounded by an array of OTT platforms offering endless hours of entertainment. The popularity of these services has led to a rise in competition, and...
With the consistent spike in streaming services such as Netflix, Amazon Prime Video, and Disney+, subscription-based billing has become increasingly popular in recent years. These services offer users access to a vast library of movies, TV shows, and other content for a monthly fee. However, subscription-based services have also faced a challenge: password sharing. In...
As an OTT service provider, maximizing service reach, irrespective of device type, becomes the primary concern. But with the rising number of OTT service providers, holding on to existing customers or gaining new subscribers has become challenging. Easing the OTT service selection process for consumers with an impeccable onboarding process, honest and transparent communication, and...
Truly effective business decisions are driven by insights and a deep understanding of consumer behaviour. It can be hard to draw the right inference from a huge gamut of analytic data. So, to make your life easier, we’ve put together a list of 7 subscription metrics that you must always keep an eye on. These...
The Global OTT revenues are estimated to double their size between 2016 and 2022, owing to the tremendous success rate of SVOD (Subscription Video on Demand). Cheap plans of high bandwidth internet and easy access to smart devices are definitely some of the biggest reasons for this whipped-up OTT boom. Consumers are no longer dependent...
Today, it’s rather difficult to classify what TV entertainment is anymore. With consumption patterns migrating from TV to other devices, it wouldn’t be wrong to call it the ‘post-cable era.’ While consumers spend more time than before consuming content, very little of it comes from traditional satellite or cable TVs. The reason is simple;...
From watching live sports to getting match updates, from setting up fantasy leagues to getting out there to interact with your favorite players, COVID has hyper-accelerated the change across all media and entertainment spectrums but most of all in sports. Back in the day, the fun of match day was to either be in the...
Live sports have been one of the hottest and last-few chauffeurs for conventional Pay TV, both for watchers and merchants equally. However, like every other entertainment channel, live sports content, too, is relocating over the top (OTT) to streaming services. This means that sports enthusiasts can frequently reach sports programs sans a Pay TV subscription...
In 2020, the OTT Market was worth 101.42 billion USD, and by 2026, it is predicted to reach 223.07 billion USD. OTT platforms have empowered customers in recent years by offering them a huge range of entertainment options. Gone are the days of channel- surfing, and users now can make intelligent decisions on what to...
20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...
