Blog

Our learnings and thoughts on the business of subscription
The Post-Covid Scenario of Broadcasting

The COVID-19 epidemic is altering our entertainment and media consumption habits. Our social identities have shifted online as individuals have been more restricted to homes, and media consumption has increased, particularly in the at-home categories of television, OTT, and online gaming.   Media technology is a global industry that has traditionally concentrated on elevated and...

Global IT spending increased by 3.7% in 2020 over the 3.7 trillion USD spent in 2019. That’s a huge investment companies across the board made in digitizing, automating, or incorporating new technologies. A majority of this expenditure was on enterprise software. The same will be repeated post-pandemic as well. And that raises the question of...

How Digital Media Has Increased Geographical Reach for Consumer Base

Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it’s information, amusement, or social experience, at any time and from any location. Because of the collapse of conventional communication channels and sociocultural reliance on brick-and-mortar operations, firms must seek...