Convergence is the future of marketing. Businesses today are actively adopting multi-pronged approaches. And the results are staggering! A comprehensive business perspective helps companies in not just recognizing their strengths but also in expanding their outreach to prospective customers. What is Convergence? Convergence, technological or digital, is the tendency for originally distinct technologies to develop...
The booming convergence in digital technologies has led to the beaming up of a variety of services today. In telecommunications, quadruple play or quad play is a marketing term that unifies the triple play service of broadband Internet access, television, and telephone with wireless service provisions. This cool service quartet is also sometimes referred to as the “Fantastic Four”. In...
We all are aware of the adage; the Customer is King. But we also know that this Customer is very fickle. As such, there is enormous energy expended to study consumer behaviour to find out what affects consumer’s buying behaviour and be on top of things. It’s a crucial factor in marketing because gaining a...
There was a time when you had to go to a different service provider for every service – voice, data, broadband, TV contracts, telephone fixed line, and video. It was a tedious task for a business that dealt in all these services managing various vendors. But today, with converged services, they need to only manage a...
