Blog

Our learnings and thoughts on the business of subscription
Why Multiplay Solutions Are a Best Fit for Cable TV and ISPs?

The multiplay segment in media and entertainment has been witnessing a massive boom, with bundled services gaining momentum in the customer demand. Multiplay services include the provision of different services: quadplay, triple play, etc., as part of the same service. For example, watches, mobiles, computers, and social media networks began as distinct and independent technologies....

Convergence is the future of marketing. Businesses today are actively adopting multi-pronged approaches. And the results are staggering! A comprehensive business perspective helps companies in not just recognizing their strengths but also in expanding their outreach to prospective customers. What is Convergence? Convergence, technological or digital, is the tendency for originally distinct technologies to develop...

The booming convergence in digital technologies has led to the beaming up of a variety of services today. In telecommunications, quadruple play or quad play is a marketing term that unifies the triple play service of broadband Internet access, television, and telephone with wireless service provisions. This cool service quartet is also sometimes referred to as the “Fantastic Four”. In...

There was a time when you had to go to a different service provider for every service – voice, data, broadband, TV contracts, telephone fixed line, and video. It was a tedious task for a business that dealt in all these services managing various vendors. But today, with converged services, they need to only manage a...