Blog

Our learnings and thoughts on the business of subscription

The Global OTT revenues are estimated to double their size between 2016 and 2022, owing to the tremendous success rate of SVOD (Subscription Video on Demand). Cheap plans of high bandwidth internet and easy access to smart devices are definitely some of the biggest reasons for this whipped-up OTT boom. Consumers are no longer dependent...

Today, it’s rather difficult to classify what TV entertainment is anymore. With consumption patterns migrating from TV to other devices, it wouldn’t be wrong to call it the ‘post-cable era.’ While consumers spend more time than before consuming content, very little of it comes from traditional satellite or cable TVs.   The reason is simple;...

From watching live sports to getting match updates, from setting up fantasy leagues to getting out there to interact with your favorite players, COVID has hyper-accelerated the change across all media and entertainment spectrums but most of all in sports. Back in the day, the fun of match day was to either be in the...

Live sports have been one of the hottest and last-few chauffeurs for conventional Pay TV, both for watchers and merchants equally. However, like every other entertainment channel, live sports content, too, is relocating over the top (OTT) to streaming services. This means that sports enthusiasts can frequently reach sports programs sans a Pay TV subscription...

In 2020, the OTT Market was worth 101.42 billion USD, and by 2026, it is predicted to reach 223.07 billion USD. OTT platforms have empowered customers in recent years by offering them a huge range of entertainment options. Gone are the days of channel- surfing, and users now can make intelligent decisions on what to...

20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...

OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...

In the midst of the pandemic, the fight for the top position in India’s video streaming industry is heating up like never before, with players spending big bucks to advertise their brands and shows. But do these marketing actions really get the target audience? According to experts, the response might be left open-ended. The OTT video business is booming with...

The entertainment industry has been affected by the rise of over-the-top (OTT) services. It makes watching movies more easy, accessible, and economical for a larger range of people. Anyone with a smartphone and access to the internet can watch a movie from anywhere on the globe. Although OTT will not completely replace movie theatres, it...