Brands use OTT content marketing to spread awareness, promote their products, and generate income. While the pricing game is undoubtedly important, experts believe it is not the only aspect to consider; the content quality offered on the OTT platforms also play a crucial role. On the other hand, two of the top five reasons for people canceling a...
Convergence is the future of marketing. Businesses today are actively adopting multi-pronged approaches. And the results are staggering! A comprehensive business perspective helps companies in not just recognizing their strengths but also in expanding their outreach to prospective customers. What is Convergence? Convergence, technological or digital, is the tendency for originally distinct technologies to develop...
The booming convergence in digital technologies has led to the beaming up of a variety of services today. In telecommunications, quadruple play or quad play is a marketing term that unifies the triple play service of broadband Internet access, television, and telephone with wireless service provisions. This cool service quartet is also sometimes referred to as the “Fantastic Four”. In...
2020 was a tough year. Not just for you and me, but the entire world. Covid-19 brought almost all businesses to a standstill. One of the few functional areas during these difficult times was online content. Whether it was to know what’s happening around the world on a daily basis, or to escape the news...
We all are aware of the adage; the Customer is King. But we also know that this Customer is very fickle. As such, there is enormous energy expended to study consumer behaviour to find out what affects consumer’s buying behaviour and be on top of things. It’s a crucial factor in marketing because gaining a...
With the advent of OTT, Pay TV already saw an increase in the number of cord-cutters. The availability of content at will was taking a toll on waiting for fixed slots for shows and movies to air. As traditional Pay TV operators were trying to develop new ways to stay in the game, a bomb...
Covid has not been kind to the world, personally and professionally. People across the world have lost their lives and livelihoods. Innumerable businesses have been shut down. But if there’s one business that has stood the test of times, it’s the subscription business. The first quarter of S&P 500 companies’ sales saw a 1.9% decline, while subscription...
After almost two years since the first guidelines concerning e-mandates on credit cards were issued by it, the RBI has cracked the whip! There will be no further extension beyond September 30, 2021. The delay in implementation mainly allows banks and Merchants to set up infrastructure at their end to support AFA (Additional Factor of...
The importance of high-quality content is soaring today, more than ever before. The content also needs to be more innovative, appealing, and, most of all, presented powerfully for the person reading it. Business to business (B2B) and business to customer (B2C) firms might share related business objectives to a certain extent, including boosting sales, producing...
From watching live sports to getting match updates, from setting up fantasy leagues to getting out there to interact with your favorite players, COVID has hyper-accelerated the change across all media and entertainment spectrums but most of all in sports. Back in the day, the fun of match day was to either be in the...
