7 Ways SURE Helps in Boosting Customer Retention

For any business, acquiring new customers is essential for growth and success. But what happens after you’ve won them over? Many companies overlook the importance of customer retention, focusing instead on constantly acquiring new customers to replace those who inevitably churn. However, the cost of acquiring new customers far outweighs the cost of retaining existing ones. Moreover, loyal customers not only generate more revenue for your business but also act as advocates, referring new customers to your brand.

One dynamic way to get this done is by implementing a subscription-based model that offers a steady stream of revenue while keeping customers engaged and satisfied with your products or services. However, managing subscription billing can be a daunting task, especially as your business grows and you acquire more customers. That’s where a subscription billing platform/product such as Magnaquest SURE comes in. In this blog post, we’ll explore how a subscription billing platform like SURE can help you enhance customer retention and keep your business thriving.

  1. Free Periods/ Freemiums:

Magnaquest SURE lets you offer free periods of service or product usage to customers, which can help enhance customer retention by giving them a taste of what you have to offer without requiring any immediate investment. This can boost customer delight and loyalty, making them more viable to continue using your product or service after the free period ends.

  1. Free Products & Upgrades (Upselling/Cross-selling):

When you offer free products or upgrades, it helps enhance customer retention by showing your customers that you value their business and want to provide them with the best possible experience. In this manner, customers are more likely to feel satisfied and loyal, which can result in continued patronage and usage of your product or service.

  1. Promotional Pricing:

By offering promotional pricing with SURE, customers who may have been hesitant to try your product or service are given the opportunity to do so at a more accessible price point. This can lead to an increase in customer satisfaction and loyalty, ultimately resulting in continued usage of your product or service beyond the promotional period.

  1. Loyalty Points:

Loyalty points can help enhance customer retention by incentivizing customers to continue using your product or service in order to accumulate points and earn rewards. This can increase customer engagement and trustworthiness, making them more likely to continue using your product or service.

  1. Referral Programmes:

By implementing referral programmes, customers are encouraged to share their positive experiences with others, resulting in an increase in customer engagement, loyalty, and overall retention. This, in turn, leads to an expansion of your customer base, allowing for continued growth and success of your product or service.

  1. Unique Coupons and Discounts:

SURE lets you offer discounts and unique coupons that can help enhance customer retention by providing customers with a personalized incentive to continue using your product or service. With this, customers are more likely to feel gratified and loyal, leading to a higher chance of continued usage and patronage of your product or service in the long run.

  1. Cash-backs:

By providing cash-backs, customers are given a monetary incentive to stay loyal to your product or service, thus bolstering customer retention. This leads to an increase in overall customer satisfaction, making it more likely that they will continue to use your product or service over time.

Closing Thoughts

Keeping your customers happy is a big part of running a successful business, and Magnaquest SURE has got your back with some dynamic ways to do just that. From loyalty points and referral programs to attractive coupons and cold hard cash-backs, these methods are sure to keep your customers coming back for more and feeling satisfied in the process. And the best part? Not only will you be retaining your current customers, but you’ll also be bringing in new ones and watching your business grow and thrive.


  • Ajay Jain

    Ajay is the Director - Business Development at Magnaquest. He is looking at various domains including strategy, go-to-market, core marketing and product marketing. Ajay comes with a rich and varied experience of the semiconductor industry, education and startup consulting. He has an experience of over 16 years in both corporates and growth-stage startups. He has double Masters – MS from University of Arizona and MBA from Indian School of Business.