After almost two years since the first guidelines concerning e-mandates on credit cards were issued by it, the RBI has cracked the whip! There will be no further extension beyond September 30, 2021. The delay in implementation mainly allows banks and Merchants to set up infrastructure at their end to support AFA (Additional Factor of...
The importance of high-quality content is soaring today, more than ever before. The content also needs to be more innovative, appealing, and, most of all, presented powerfully for the person reading it. Business to business (B2B) and business to customer (B2C) firms might share related business objectives to a certain extent, including boosting sales, producing...
From watching live sports to getting match updates, from setting up fantasy leagues to getting out there to interact with your favorite players, COVID has hyper-accelerated the change across all media and entertainment spectrums but most of all in sports. Back in the day, the fun of match day was to either be in the...
The subscription-based business model is increasingly taking the centre of the stage. Subscriptions have been accepted by organisations of all sorts, from cutting-edge start-ups to conventional enterprises, to fulfil the promise of recurring revenue. However, tracking the success of the subscription business model can be challenging. Traditional financial reporting metrics may no longer be as...
Over the last few decades, the music industry has progressed significantly. The days of having to purchase CDs, vinyl albums, or cassettes are gone long before. You no longer need to purchase digital downloads. These days, you just have to simply sign in to the music streaming services and the door to the world of...
Marketers struggle a lot to balance when establishing their marketing plan, between creative demands, budgetary constraints, and channel considerations. It can be quite difficult to master the art of effective subscription marketing. As the subscription economy grows, B2B businesses in a variety of industries are devoting more resources and time to promoting their subscription-based billing services that provide...
OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...
The entertainment industry has been affected by the rise of over-the-top (OTT) services. It makes watching movies more easy, accessible, and economical for a larger range of people. Anyone with a smartphone and access to the internet can watch a movie from anywhere on the globe. Although OTT will not completely replace movie theatres, it...
Every company understands that billing consumers is a crucial component, and it must be precise and efficient. When offering subscriptions to companies, however, almost everything else related to invoicing is considerably different. Hence, prior to developing your subscription commerce go-to-market strategy, you should familiarize yourself with the criteria for the billing system you will need...
