BusinessApril 1, 202116

How are Subscription Models growing in the Healthcare Space?

The Covid pandemic has taught us the importance of taking care of our health. Considering the negative impact on humanity, the crisis itself resulted in one positive outcome. It has made healthcare management through telemedicine or digital health services more acceptable. The option of subscription-oriented healthcare has gained currency.

What is a subscription-based healthcare model?

The terms used to describe are many, like Membership medicine, Concierge medicine, Retainer medicine, and the like. They essentially mean the same thing.

It involves making a fee payment or retainer charge to a healthcare provider to receive enhanced care and better availability. Concierge medicine comes at steep costs involving insurance, while direct care is a little easy on the pocket.

It is now common to find companies that provide subscription healthcare as an incentive to their employees. As a result, they get access to medical facilities to undergo tests, check-ups and consulting services. This usually aims at decreasing costs and improving healthcare efficiency. While Covid may have advanced its cause, it is not a new concept.

History: How did all this start 

Sometime in 1996, Dr In Seattle, Howard Maron, and Dr Scott Hall realized that healthcare services available to professional sportspersons were way more than what others had. They felt that the market was ripe for making such niche healthcare available to the general population. Since that meant a reduction in patient numbers, they charged an affordable annual retainer fee to access their services. Thus, began the MD2 (MD Squared) brand of subscription healthcare. It still continues to be popular.

The way this works is that for a flat monthly fee, you can avail of any number of doctor visits and access to healthcare professionals, diagnostic services, vaccinations, prescriptions, and more. Variations of this type of non-traditional healthcare are emerging for recurring billing subscription models.

Types of Subscription Healthcare Plans

Where subscription healthcare is in vogue, especially in the United States, insurance coverage or its lack determines what type a subscription plan falls under. Based on the number of visits and procedures allowed by the doctor, patients pay a flat fee at a fixed term, say monthly, quarterly, or annually.

  • Membership Medicine: There are limits to the number of visits that one can avail.
  • Concierge Medicine: Insurance coverage is accepted for contingencies.
  • Direct Primary Care: Insurance coverage is not accepted. Payment has to be made for all incidentals.

What are the Benefits?

Once anyone buys into a plan, they spend longer time with the doctor and can secure an appointment at a convenient time. However, the doctors receive a regular monthly payment and get to see a manageable number of patients: almost a fifth of what a doctor regularly sees. By far, the most critical spin-off is the promotion of a healthy lifestyle to prevent a slide that could lead to worse outcomes.

For employers who subsidize or defray expenses, such employee health programs translate into reduced healthcare costs, higher productivity, greater job satisfaction, and lesser employee turnover.

What are the Concerns?

There are a few problem scenarios to consider:

Shortage of care providers: If most doctors or care providers opt for the subscription-based healthcare model, who will the remaining patients go to?

Hazy regulatory regime: In some states, these subscription models may be interpreted as falling under the health insurance regime and therefore open for regulation by authorities. That changes the equation totally.

Privileged access creates barriers: Should subscription healthcare continue to gain popularity, those with access enjoy healthcare benefits, and those who cannot afford it may be left out of the system. What will be the broader repercussions be for society and the government?

These are genuine concerns that need to be addressed to make subscription healthcare a viable option that can be replicated in all parts of the world.



  • uzrokuje li masturbacija gubitak težine

    September 17, 2022 at 9:28 am

    Bieži vien urologs ir pirmais ārsts, kurš vīrietim atklāj cukura diabētu.
    Erektilā disfunkcija, balanīts jeb dzimumlocekļa
    galviņas iekaisums vai fimoze jeb dzimumlocekļa priekšādiņas
    sašaurinājums ir iemesli, kāpēc vīrietis vispirms atnāk pie urologa,
    un atklājas, ka šo problēmu iemesls ir ilgstoši augsts cukura.

  • हर कोई अपने बालों
    को प्राकृतिक रूप से
    काला करना चाहता हैं। पर आजकल
    की बिज़ी लाइफ होने के कारण वे अपने बालों का सही से ध्यान नहीं रख पाते। वे
    जल्दबाजी में.

  • Movies mature porno

    September 19, 2022 at 11:33 pm

    Watch Kendra Lust free porn in 1080p online, download free Kendra Lust videos choose us to watch your porn videos is in young at fucked watch sex pov me tits horny
    solo all blowjob off big couple fuck from big boobs threesome mature my masturbating her pussy cumshot babe her cum HD Porn Videos of Kendra Lust in 1080P, Search
    for images.

  • Sukubidu çizgi film

    October 2, 2022 at 2:37 pm

    499 1 year ago. 100%. hd 5:06. I Jump on a
    Big Horse Cock. AlisaKissa. 363 1 year ago. 0%.

  • marizonilogert

    October 10, 2022 at 7:49 am

    Right now it appears like Movable Type is the preferred blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?


    October 12, 2022 at 5:01 pm

    The other day, while I was at work, my cousin stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is completely off topic but I had to share it with someone!

  • yaşlı teyzeyi sikiyorum sıcak porno

    October 28, 2022 at 8:08 am

    Buy The Book About Moomin, Mymble and Little My book online at best prices in India on Read The Book
    About Moomin, Mymble and Little My book reviews & author details and more at
    Free delivery on qualified orders.

  • online news

    November 20, 2022 at 11:03 am

    hello!,I like your writing very much! share we communicate more about your article on AOL? I need an expert on this area to solve my problem. May be that’s you! Looking forward to see you.

  • what is dicyclomine 400 tablets used for

    November 20, 2022 at 8:54 pm

    3 pharmacies near 94043 have coupons for Bentyl (Brand Names:
    Bentyl for 10MG) BENTYL® (dicyclomine hydrochloride) is indicated for the treatment of patients.

  • groussy

    November 21, 2022 at 10:49 pm

    dexamethasone decreases effects of influenza A H5N1 vaccine by pharmacodynamic antagonism cialis generic tadalafil Nolvadex Discontinued can be taken with or without food

  • zmozero teriloren

    November 23, 2022 at 9:05 pm

    Utterly written written content, thanks for selective information.

  • tracfone 2022

    November 29, 2022 at 12:14 pm

    Wow, marvelous blog format! How long have you been blogging for?
    you made running a blog look easy. The total glance of your web site is fantastic,
    as neatly as the content!

    My site tracfone 2022

  • tracfone coupon

    December 2, 2022 at 10:34 am

    I absolutely love your site.. Very nice colors & theme. Did you create this website
    yourself? Please reply back as I’m planning to create my own site
    and would like to learn where you got this from or what the theme is called.
    Appreciate it!

    Also visit my web site; tracfone coupon

  • game boxes

    December 4, 2022 at 11:38 pm

    I have been browsing on-line greater than three hours nowadays, but I by no means discovered any attention-grabbing article like yours. It’s lovely value enough for me. Personally, if all site owners and bloggers made just right content material as you did, the web will be much more useful than ever before.

  • zmozeroteriloren

    December 6, 2022 at 10:56 am

    Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

Leave a Reply

Your email address will not be published.