Reading Time: 4 minutes The recent coronavirus pandemic has taught us quite a few lessons. One of them is that an economic crisis can come knocking on your door without warning, and there’s no backdoor for you to escape. The world has moved into a recession. Companies are struggling to stay afloat. More than 30 million individuals have filed for unemployment in the US.
Reading Time: 3 minutes Life is not the same anymore under lockdown. For businesses with a subscription base it has come to mean varied demands from different customers. In a way they require individual attention, but they are typical problems that can be bunched together for a common solution. It need not mean inventing the wheel for each and every challenge. While the issue affecting individual customers may be different, the resolution need not require separate effort for such a request.
Reading Time: 5 minutes The coronavirus pandemic has impacted every sphere of life in most countries around the world. Medical and scientific information on its management, its impact on the economy and work, its cultural and social consequences…the ramifications are many.
Reading Time: 7 minutes The key to survival in today’s world of ever-changing business strategies, is embracing digital transformation. Companies that fail to keep pace with fast-changing technological facets, may end up struggling. The publishing industry is trying to engage readership – which is on the decline, compete with the availability of free content, and navigate different platforms to distribute their content.
Reading Time: 6 minutes GDPR is the digital privacy legislation agreed upon by the European Parliament and council in April 2016. Accordingly, all companies that engage in digital platforms for providing digital products and services will be obligated to comply with all requirements of the GDPR. It includes how they purchase, protect, use, process, and manage all-important personal data of European citizens at commercial and non-commercial levels. It has been in operation since June 2018.
Reading Time: 3 minutes All of a sudden ‘subscription’ seems to be the success mantra! It is occupying centre stage and reportedly growing at 18% CAGR. What explains this boom? Consumer behaviour holds the key. What we buy, where we shop, how we choose and how we pay. Here are 4 interesting trends in consumer behaviour that are fueling the growth of subscription businesses.