How the Publishing Industry is Embracing the Subscription Model
13Apr 2020

How the Publishing Industry is Embracing the Subscription Model

The key to survival in today’s world of ever-changing business strategies, is embracing digital transformation. Companies that fail to keep pace with fast-changing technological facets, may end up struggling. The publishing industry is trying to engage readership – which is on the decline, compete with the availability of free content, and navigate different platforms to distribute their content.

GDPR - 02 - Blue
20Dec 2019

How to make the most out of data protection efforts of your subscription

GDPR is the digital privacy legislation agreed upon by the European Parliament and council in April 2016. Accordingly, all companies that engage in digital platforms for providing digital products and services will be obligated to comply with all requirements of the GDPR. It includes how they purchase, protect, use, process, and manage all-important personal data of European citizens at commercial and non-commercial levels. It has been in operation since June 2018.

4-consumer-trends-final-768x442
06Nov 2019

4 consumer trends powering the growth of subscription businesses

All of a sudden ‘subscription’ seems to be the success mantra! It is occupying centre stage and reportedly growing at 18% CAGR. What explains this boom? Consumer behaviour holds the key. What we buy, where we shop, how we choose and how we pay. Here are 4 interesting trends in consumer behaviour that are fueling the growth of subscription businesses.