One of the most challenging concerns for marketers nowadays has got to be user engagement. This is because it assists businesses in developing consumer connections and ensuring that they pick your brand. Companies’ growing interest and investment in user engagement is unsurprising, as higher user engagement may increase product user acceptance. When it...
As the saying goes, “Make new friends but keep the old. One is silver, and the other, gold.” The same applies to customers. Much value is given to the acquisition of new customers, to great branding, to fancy websites. Still, very often, the focus on customers who have already been acquired is a secondary consideration....
In a generation that uses the internet to build and keep connections, now than ever before, it is no surprise that dating apps and websites are cash cows. Dating app Tinder consistently ranks in the top 10 highest-grossing apps month on month, and recently Bumble has joined the ranks. If you’re wondering how this is,...
The Global OTT revenues are estimated to double their size between 2016 and 2022, owing to the tremendous success rate of SVOD (Subscription Video on Demand). Cheap plans of high bandwidth internet and easy access to smart devices are definitely some of the biggest reasons for this whipped-up OTT boom. Consumers are no longer dependent...
The last decade has made it extremely clear that social media has changed how today’s customer finds and interacts with a business online. Not only are social channels a critical element in the journey of brand discovery, but they’ve also made customers move from e-commerce to the age of social commerce. Social Commerce allows the...
According to a marketing survey done by Econsultancy and Responsys, 70% of businesses believe that acquiring new customers is more expensive than retaining existing ones. This is one of the prime reasons why subscription models have grown quite popular in the eCommerce world, apart from the pandemic. Subscriptions help businesses to keep their hard-earned customers...
The digital world is undergoing an unprecedented transformation: the end of the third-party cookies. Users have grown more conscious of how businesses are tracking their data, and they have begun to fight back against this invasive online experience. Google is planning to go cookie-free by January 2022, whereas other tech giants like Facebook and Apple...
The information economy is the destiny of the global markets, and the Internet has become its true foundation. However, presently, only about one of every three people in the world has access to the Internet. The transfer of work and school to the online mode has brought in the limelight the shortage of access to...
By 2021, the B2B eCommerce industry is expected to reach more than $7 trillion. The major issue with B2B commerce processes is their colossal complexity, which inhibits producers and retailers from fully exploiting the market. It also prohibits them from developing the consumer experience at the same rate and flexibility as B2C businesses. Subscription commerce...
Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it’s information, amusement, or social experience, at any time and from any location. Because of the collapse of conventional communication channels and sociocultural reliance on brick-and-mortar operations, firms must seek...
