Blog

Our learnings and thoughts on the business of subscription
The AI Revolution: ChatGPT’s Role in Shaping the Future of Video Content

Today, it’s no secret that artificial intelligence is gradually taking over the world of technology, and it’s not slowing down anytime soon. In recent years, AI has made its presence felt in the video content industry, changing the game in ways we never imagined possible. One of the recent major players in this space is...

The Covid pandemic has taught us the importance of taking care of our health. Considering the negative impact on humanity, the crisis itself resulted in one positive outcome. It has made healthcare management through telemedicine or digital health services more acceptable. The option of subscription-oriented healthcare has gained currency. What is a subscription based healthcare...

In today’s age, education is a standalone star catapulting lives towards success. The pandemic has made it possible to deliver mass education right at the learner’s doorsteps. However, this was in existence much before Covid took the reins of our lives. Being backed by subscriptions, E-Learning was and is doing grand rounds in bettering the...

As the saying goes, “Make new friends but keep the old. One is silver, and the other, gold.” The same applies to customers. Much value is given to the acquisition of new customers, to great branding, to fancy websites. Still, very often, the focus on customers who have already been acquired is a secondary consideration....

In a generation that uses the internet to build and keep connections, now than ever before, it is no surprise that dating apps and websites are cash cows. Dating app Tinder consistently ranks in the top 10 highest-grossing apps month on month, and recently Bumble has joined the ranks. If you’re wondering how this is,...

The Global OTT revenues are estimated to double their size between 2016 and 2022, owing to the tremendous success rate of SVOD (Subscription Video on Demand). Cheap plans of high bandwidth internet and easy access to smart devices are definitely some of the biggest reasons for this whipped-up OTT boom. Consumers are no longer dependent...

The last decade has made it extremely clear that social media has changed how today’s customer finds and interacts with a business online. Not only are social channels a critical element in the journey of brand discovery, but they’ve also made customers move from e-commerce to the age of social commerce. Social Commerce allows the...

According to a marketing survey done by Econsultancy and Responsys, 70% of businesses believe that acquiring new customers is more expensive than retaining existing ones. This is one of the prime reasons why subscription models have grown quite popular in the eCommerce world, apart from the pandemic. Subscriptions help businesses to keep their hard-earned customers...

The digital world is undergoing an unprecedented transformation: the end of the third-party cookies. Users have grown more conscious of how businesses are tracking their data, and they have begun to fight back against this invasive online experience. Google is planning to go cookie-free by January 2022, whereas other tech giants like Facebook and Apple...

The information economy is the destiny of the global markets, and the Internet has become its true foundation. However, presently, only about one of every three people in the world has access to the Internet. The transfer of work and school to the online mode has brought in the limelight the shortage of access to...