After almost two years since the first guidelines concerning e-mandates on credit cards were issued by it, the RBI has cracked the whip! There will be no further extension beyond September 30, 2021. The delay in implementation mainly allows banks and Merchants to set up infrastructure at their end to support AFA (Additional Factor of...
According to a marketing survey done by Econsultancy and Responsys, 70% of businesses believe that acquiring new customers is more expensive than retaining existing ones. This is one of the prime reasons why subscription models have grown quite popular in the eCommerce world, apart from the pandemic. Subscriptions help businesses to keep their hard-earned customers...
The subscription-based business model is increasingly taking the centre of the stage. Subscriptions have been accepted by organisations of all sorts, from cutting-edge start-ups to conventional enterprises, to fulfil the promise of recurring revenue. However, tracking the success of the subscription business model can be challenging. Traditional financial reporting metrics may no longer be as...
The digital world is undergoing an unprecedented transformation: the end of the third-party cookies. Users have grown more conscious of how businesses are tracking their data, and they have begun to fight back against this invasive online experience. Google is planning to go cookie-free by January 2022, whereas other tech giants like Facebook and Apple...
