Today, it’s rather difficult to classify what TV entertainment is anymore. With consumption patterns migrating from TV to other devices, it wouldn’t be wrong to call it the ‘post-cable era.’ While consumers spend more time than before consuming content, very little of it comes from traditional satellite or cable TVs. The reason is simple;...
Global IT spending increased by 3.7% in 2020 over the 3.7 trillion USD spent in 2019. That’s a huge investment companies across the board made in digitizing, automating, or incorporating new technologies. A majority of this expenditure was on enterprise software. The same will be repeated post-pandemic as well. And that raises the question of...
The importance of high-quality content is soaring today, more than ever before. The content also needs to be more innovative, appealing, and, most of all, presented powerfully for the person reading it. Business to business (B2B) and business to customer (B2C) firms might share related business objectives to a certain extent, including boosting sales, producing...
There’s almost nothing you can’t find a subscription for these days. From entertainment to groceries, from make-up to automobiles, most things you need in your daily life can be accessed through a subscription-based service. But research across digital trends is showing an onset of ‘subscription fatigue’. Subscription fatigue has two distinct facets – one from...
The last decade has made it extremely clear that social media has changed how today’s customer finds and interacts with a business online. Not only are social channels a critical element in the journey of brand discovery, but they’ve also made customers move from e-commerce to the age of social commerce. Social Commerce allows the...
From watching live sports to getting match updates, from setting up fantasy leagues to getting out there to interact with your favorite players, COVID has hyper-accelerated the change across all media and entertainment spectrums but most of all in sports. Back in the day, the fun of match day was to either be in the...
Live sports have been one of the hottest and last-few chauffeurs for conventional Pay TV, both for watchers and merchants equally. However, like every other entertainment channel, live sports content, too, is relocating over the top (OTT) to streaming services. This means that sports enthusiasts can frequently reach sports programs sans a Pay TV subscription...
According to a marketing survey done by Econsultancy and Responsys, 70% of businesses believe that acquiring new customers is more expensive than retaining existing ones. This is one of the prime reasons why subscription models have grown quite popular in the eCommerce world, apart from the pandemic. Subscriptions help businesses to keep their hard-earned customers...
There was a time when you had to go to a different service provider for every service – voice, data, broadband, TV contracts, telephone fixed line, and video. It was a tedious task for a business that dealt in all these services managing various vendors. But today, with converged services, they need to only manage a...
Among all the things reimagined in a post-pandemic world, nothing has been as effective as recruitment. At a time when businesses laid off more than they hired, hiring portals faced a challenge like never before. Human Resources experts have had to rethink the way they analysed and conducted candidate evaluations. In a candidate-driven high-value job...
